High-Impact Product Management
Can you perform every task in your organization? Unless you’re a solopreneur, the answer is likely No. You’re probably very good at some types of tasks, OK or so-so at others, and have low or zero proficiency levels at most. As a product manager at Google, I could write decent product requirement documents, produce sub-par [ ] The post The AI Competence/Judgement Gap appeared first on Itamar Gilad…
“The Product Manager role as we know it will be obsolete by 2030.” That is the conclusion of the 2026 CPO Insights Report, a survey of 1,500+ Chief Product Officers. Some prominent founders, executives, and investors agree — AI is going to eliminate or drastically change the PM role as we know it. But why? [ ] The post Will AI Eliminate PM Jobs? appeared first on Itamar Gilad .
Last week I published this cartoon on LinkedIn. It went instantly viral: Tokens spent (as well as the other metrics shown) are of course not meaningless, but everyone got the joke: The latter point generated some interesting conversation. One commenter threw the ball back into my court: “Great point. The harder question remains. What are [ ] The post How To Measure Development Productivity?…
There’s a certain type of meme, often called “how to create a minimal viable product”, that’s been making the rounds in the product web for years. I must have seen at least 5 original versions and they all disagree with each other. Not very originally, I felt that they all missed the mark and decided [ ] The post Skateboards, Cars, and the Return of Code-First Discovery appeared first on Itamar…
There’s no shortage of AI hype at the moment and that includes lots of speculation about the future (or lack there of) of product management. In this article I’ll review three PM predictions that are circulating in the product-sphere — The AI-PM, Developer PM, and No-PM futures. I ll discuss each to see whether it is [ ] The post 3 Trendy AI PM Archetypes, and 1 We Actually Need appeared first on…
Why is product discovery — the practice of identifying the right things to build before switching to delivery — so hard to implement? In my previous article I described two systemic problems: must-have features and weak goals. In this article I ll focus on three key challenges that the are down to the product org itself. [ ] The post 5 Ways Product Discovery Breaks Down (Part 2) appeared first on…
Many companies recognize it’s better to develop products through research, experimentation, and evidence-guided decisions, yet few are able to make product discovery truly work. While the concept has been around for a long time, implementation is often half-hearted, partial and ineffective. AI dev hype is making things worse. In this and the following artile I’ll [ ] The post 5 Ways Product…
We are regularly told that AI has caused a deep shift in product development. The old patterns are no longer relevant, and you have to either adapt or die. In this article I’ll try to assess if that s indeed the case. Have we fundamentally changed the way we develop and sell tech products? Is this [ ] The post Is AI Disrupting Product Development? appeared first on Itamar Gilad .
Marty Kagan and Elias Lieberich, just published an article titled “The Product Model at Google”. It’s a good article that gets many things right, but I think there’s also a more nuanced picture that’s worth talking about. I see Google as an example of a company that used to have one of the best product [ ] The post The Product Operating Model at Google A Critical View appeared first on Itamar…
Whenever I teach product discovery, someone will raise their hand and ask a variant of this question: “This feels slow. Wouldn t it be faster to just launch it and see what happens?” The answer is No. If you skip product discovery you may get bits into production faster, but you’ll create value far slower. This [ ] The post Why Not Just Launch It? (AI Edition) appeared first on Itamar Gilad .