By doing things that don't scale, Austin Hankwitz shares how he's massively grown

This week’s conversation was chock full of actionable, tactical tips. Austin’s not afraid of getting right into the weeds to grow his subscriber base. He passed along a few specific gems including: 

• “Do things that don’t scale.” Austin made time to personally DM his Instagram friends and followers encouraging them to subscribe to his Substack. He found incredible success here, with something like 40-50% of people clicking through and 20% eventually becoming paying members.

• “Figure out what your audience is curious about that you can’t provide.” Austin suggests it’s here that writers should look to one another for cross-posting or collaboration opportunities. 

Listen to the full recording for more tips and tricks on promoting on social media (including TikTok) and forging collaborations with fellow writers.

Thanks to the Substack writers who tuned in live for this week’s Investing Happy Hour. 

• Ian Bezek - Ian’s Insider Corner , @irbezek

• BowTiedMoonBird - ToolsForCrypto’s Newsletter, @bowtiedmb

• Martin B. Justesen - Say Chess, @saychess1

• Tom the Trader - Lines on a Chart, @tomthetrader1

• BowTiedParrotFish.eth - BowTiedParrotFish’s Newsletter, @BowTiedPrtFish

• Caleb Frantzen - Cubic Analytics, @CalebFranzen

Were you there too? Say “hello” in the comments.

Talk soon,
Shaiyan

Subscribe to Austin’s publication, Rate of Return, and visit his annotated growth chat.

This conversation first took place as part of Investing Happy Hour. We’ll be on break next week. Subscribe to Investing on Substack so you don’t miss updates about the next one.