Intended Consequences is for the marketer. We believe behavioral science can be used to predict the success of marketing campaigns, and we're going to teach you how. Through conversations guided by Brian Massey, we encourage and empower experimentation. In an age of abundant data and finite resources, this podcast gives you a rare blend of technical insights and marketing vision to help you, the marketer creates campaigns that truly convert. You'll learn from the people behind the marketing tech…
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AI can write website copy that outperforms 80% of what is online today. You just have to teach it who it is writing for. In this episode of Intended Consequences, Conversion Sciences founder Brian Massey shows you how to use AI to generate website copy that actually converts. The secret is not a better prompt. It is writing for the four ways people make buying decisions. You will learn the Modes…
Digital marketing is undergoing a seismic shift. In this episode, Brian Massey sits down with marketing strategist Andy Crestodina to explore how AI is becoming the "third partner" in every customer relationship—and what that means for your website and content strategy. Discover why traditional SEO tactics are losing effectiveness for top-of-funnel content, while bottom-of-funnel optimization…
In this episode of Intended Consequences, Brian Massey sits down with Deborah O'Malley, founder of GuessTheTest.com , to explore the fast-changing world of AI in experimentation — from A/B testing myths to the ways AI is already changing how digital marketers approach conversion optimization.
Join us for "Beyond Data: How ChatGPT Uncovers Emotions to Fuel Effective Ad Concepts," a dynamic session exploring AI's transformative role in eCommerce marketing. Discover how ChatGPT leverages emotional sentiment analysis to go beyond numbers, capturing authentic consumer feelings to inspire creative ad strategies. We will examine real-world examples, demonstrate actionable techniques, and…
Google's document leak uncovered surprising connections between conversion rate optimization (CRO), search engine optimization (SEO) and user experience (UX). Listen in as Conversion Scientists ® Joel Harvey and Brian Massey talk about these connections and what they mean for optimizers.
Conversion rate optimization (CRO) is important at every stage of your business. But not every website is ready for a full-team all-in conversion optimization team. You may not be able to do the A/B testing that is the hallmark of so many CRO projects. Here are conversion optimization techniques that work no matter where you are on the CRO spectrum.
Jason Fisher is a search engine optimizer who understands the value of having pages that convert well. He takes us through his strategy of bringing qualified search visitors to our site and then turning them into leads, sales, and revenue.
What would it look like if you could give your digital brand a human voice? On today's Intended Consequences, we brought in Rob Walch , VP of Podcaster Relations at Libsyn , the world's leading podcast hosting site. Rob was one of the earliest podcasters in the industry and a highly sought-after speaker and consultant in the podcasting community. Listen in as he shares some fascinating insights on…
Sales is a conversation, so how can you expect to sell if that conversation never happens, or doesn't happen fast enough? On today's show, Brian chats with Sammy James, CEO and founder of Speak2Leads , an automated lead response and follow-up tool. Sammy is a sales and marketing guru with experience in media, radio, tech, and advertising. He understands the nuances of sales and the challenges…
After almost four decades, I believe the best choice for another shot at a conversion is still that quaint old communication medium: email. Email still can't be beat for rich content, for conversations that feel one-to-one, and for getting another shot at a future customer. It's the original social media platform. Liz Willits is a self-professed email marketing nerd, and the Senior Content…
