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Instant X-Pertise: Marketing + AI

AI-enabled marketing and business insights from a pair of 35-year marketing experts who founded an agency together in their 20’s. Find a key learning in every episode.

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EP 131: What Changes When the AI Pressure Lifts

What if AI fluency doesn't feel like knowing more? What if it feels like carrying less? In this episode, Yvette and Shari explore the pressure people are carry around AI, and what begins to change when that pressure starts to lift.

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EP 130: The AI Memo Nobody Got

Many professionals quietly carry the same thought: "I feel like everyone else got a memo I didn't get." In this episode, Yvette and Shari explore why that feeling is so common, how confidence and certainty are often performed in public, and what begins to change when people stop waiting for someone else to tell them what matters. Because AI fluency isn't about having all the answers. It's about…

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EP 129: The AI Noise isn’t Random

The AI conversation feels noisy for a reason. When powerful technology collides with an environment optimized for attention, urgency often spreads faster than clarity. In this episode of Instant Expertise Marketing + AI, Yvette and Shari unpack the forces shaping today's AI conversation, why so much information feels emotionally overwhelming, and how stronger filters can help people evaluate…

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EP 128: The Unnamed Gap in AI Adoption

Organizations can measure AI access. That doesn’t mean they can measure fluency. In this episode, Yvette and Shari explore the growing gap between visible AI adoption and actual clarity, judgment, and confidence inside organizations. Because many teams are not struggling with access. They’re struggling with evaluation. And that changes everything.

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EP 127: Keep Guessing. Or Learn to See AI Clearly.

You’ve seen the gap. You’ve seen the map. Now comes the real question: How are you going to operate from here? In this episode 127, Yvette and Shari bring the Human AI Value Map series to its final turning point: moving from uncertainty and reaction into clarity and intentional decision-making.

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EP 126; Where Does Your Judgment Actually Create Value?

AI is exposing something most people have never defined: Where their judgment actually creates value. In this episode, Yvette and Shari explore the difference between output and decision-making—and why judgment may be your most valuable asset in the age of AI. If AI has made you question where you fit… this conversation will shift how you see yourself. Ready to see the full picture: enrollment is…

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EP 125: AI Looks Infinite—Until You See the Only Three Ways It Creates Value

AI feels noisy because most people are looking at fragments. In this episode, Yvette and Shari simplify everything: There are only three ways AI creates value: Work Smarter. Learn Faster. See Ahead. Once you see that framework, AI gets clearer fast. Enrollment open for The Human AI Value Map on Maven.

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EP 124: AI Tools Are a Distraction from the Real Question

Most people think they need better AI tools. What they actually need is a better way to evaluate what matters. In Episode 124 of Instant Expertise: Marketing + AI, Yvette Brown and Shari Nomady unpack why tool-switching feels like progress—but often creates more confusion, more outputs, and less confidence. They explore the real shift AI creates: Not just doing more work… but making better…

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EP 123: You Didn’t Fail with AI. You Were Set Up to Misunderstand It

Most people think they stopped using AI because they didn’t stick with it. That’s not what happened. In this episode, we break down the pattern we’re seeing everywhere right now: You try AI, get a result, and then… slowly stop using it. Not because it didn’t work—but because you couldn’t tell if it was working. What looks like a discipline problem is actually a feedback problem. And until you know…

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EP 122: You’re Not Behind with AI. You’ve Been Given the Wrong Map

Most people right now feel like they’re behind with AI. But that’s not actually what’s happening. You’re not missing intelligence. You’re not missing effort. You’re missing a way to understand what you’re looking at. Because AI isn’t just changing how work gets done. It’s changing how decisions get made. And without a clear way to evaluate what you’re seeing… everything starts to feel uncertain.…

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