Printing Industry Provocateur
You probably thought what a silly question that is in the header image. “That’s Coca-Cola, obviously!” But check again, read the letters on that can out loud, very carefully, one by one Did you notice? [...] The post Our mind not only plays tricks on us, <br>it even invents reality appeared first on insights4print.ceo .
If you work in printing, or if you are a brand owner, print buyer, or designer who cares about the quality of print products, you probably know very well what the press control station or [...] The post Beyond the P1/P2 light booth: <br>What color actually looks like on the shelf appeared first on insights4print.ceo .
“Is this you?” That was the question I got via e-mail recently, with a link to a 2011 article in the Polish print magazine Świat DRUKU. It was a message from Jinkai Qian from Techkon, [...] The post Ink savings in offset printing: some historical context appeared first on insights4print.ceo .
Serious question: why are print buyers holding disposable FMCG packaging to a higher standard than their reference: their copy of the Pantone color guide? Why would consumers – who are not color savvy, typically looking [...] The post Why are print buyers holding single-use print jobs to a higher standard than the reference they use? appeared first on insights4print.ceo .
Last week, I used LinkedIn for another experiment, seeking the wisdom of the crowd. And as it can happen, it went quite differently from what I intended, even though the setup seemed quite simple to [...] The post Can I trust this Oreo? <br>(a print bubble story about framing, priming and no one caring enough to comment) appeared first on insights4print.ceo .
If you are a regular reader of my blog or my LinkedIn posts, you ll probably know I have been questioning the claim that color differences confuse consumers and negatively impact sales. And guess what: I [...] The post It’s proven: color differences can confuse consumers! <br>Well if the colors are some 50 dE00 apart appeared first on insights4print.ceo .
From time to time, I read these remarks on LinkedIn: print quality isn’t what it used to be, and people start complaining. And every time, a smile appears on my face: “Really???” So, let’s do [...] The post Print quality ain’t what it used to be… <br>(spoiler alert: it’s much better!) appeared first on insights4print.ceo .
When talking about tolerances for the reproduction of brand colors in print, you often hear just one number. Whether it’s 2, 3, or 4 dE00, it’s just one number. And we have to ask ourselves: [...] The post Tolerances in brand color reproduction: <br>one size – fits all? <br>Why printing needs expectation management appeared first on insights4print.ceo .
XCMYK has a lot to offer: using the same traditional four inks, a much larger gamut can be achieved, as well as some very nice blues. Many recent digital presses support it, or they have [...] The post XCMYK at Midnight Oil: How government regulations can drive innovation appeared first on insights4print.ceo .
The verdict is in: Landa Digital Printing is sold to FIMI for 80 million US$ in a flash sale. Benny Landa, who a few years ago claimed his company was worth 2 billion US$, is [...] The post Landa Digital Printing: The flight of Icarus appeared first on insights4print.ceo .