InsideAudioMarketing
Live Last read · last published · next check
iHeartMedia says new consumer research challenges the perception that Gen Z is abandoning broadcast radio in favor of personalized, on-demand audio. The study, conducted through Critical Mass Media, examines how younger listeners use audio and finds that radio continues to play a significant role in music discovery, social connection, and shared cultural experiences. According to Nielsen data…
Nielsen has lost its bid to persuade the U.S. Court of Appeals for the Second Circuit to reconsider its ruling in the closely watched antitrust fight with Cumulus Media, potentially clearing a major procedural hurdle as the two companies negotiate over Westwood One’s continued access to national radio ratings. In a one-page order, the Second Circuit denied Nielsen’s petition seeking either a…
Amazon DSP is working with the U.S. radio industry to bring broadcast radio into the same omnichannel advertising and measurement environment as streaming audio, podcasts, connected TV, display and mobile, with broader integration targeted for 2027. Larry Linietsky, Global Head of Audio at Amazon DSP, said during a webinar Wednesday that the company is working with iHeartMedia initially to build…
The 4As has created two executive positions as part of an organizational restructuring aimed at changing how it develops products, serves members and manages innovation, the organization says in a news release. The U.S. advertising industry trade association representing more than 600 agencies has appointed Brad Mehl as Executive Vice President of Product and Missy Mans as Executive Vice President…
Podcasting is getting a bigger stage at South by Southwest next year as SXSW makes the medium one of the core pillars of its annual Austin event with the launch of a dedicated Podcast Festival. The new SXSW Podcast Festival will run March 17-20 during SXSW 2027 and will be open to all badge holders. Organizers say it will bring podcast talent, platforms, brands, marketers and other members of the…
While other research has measured only the strength of NFL radio broadcasts in team markets – such as Scarborough’s 2025 study identifying those where game coverage outperformed morning and afternoon drive, and where NFL team flagships ranked first in cume – Nielsen Scarborough has gone the extra mile, using multiple metrics to rank NFL markets with the strongest fanbases in its first “NFL Fandom…
With results still being counted in Tuesday’s voting, the primary calendar is winding down and attention is turning to the general election — and the ads that come with it. The ad-tracking firm AdImpact says more than a half-billion dollars already reserved for eight battleground Senate races in the coming months. AdImpact says $549 million in fall reservations is now targeting the eight…
Howard Stern’s SiriusXM footprint could be getting smaller as the longtime satellite radio personality reportedly scales back his schedule and the company considers eliminating his second channel. Stern currently anchors Howard 100 and Howard 101 on SiriusXM. Multiple reports indicate SiriusXM is “parting ways” with Howard 101, which primarily carries archived Stern programming, interviews and…
Podcasts have become one of America’s biggest mass-reach media platforms, with new analysis showing they now reach more young and middle-aged adults than YouTube, television, Facebook, Instagram or Spotify. An analysis from Cumulus Media and Westwood One’s Audio Active Group, combining audience data from Edison Research, Nielsen and MRI-Simmons, finds podcasts rank second in reach among both…
Radio Training Network (RTN) is expanding its station portfolio with the acquisition of two FMs from Cumulus Media for $2.05 million. The deal calls for RTN to acquire classic rock “98.3 The Keg” KKEG Bentonville/Fayetteville, AR, and classic rock “I-95” WIXV Savannah, GA. The transaction will mark RTN’s entry into Arkansas. RTN already operates Christian AC “His Radio” WLFS (91.9) in the Savannah…
