Inside Marketing is a podcast and content series brought to you by dentsu and Irish Times Media Solutions, exploring the issues and opportunities facing the world of media and marketing, with expert input from senior marketing personnel and thought leaders.
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After a sweltering summer break, Inside Marketing is back! And we’re kicking off with a conversation worth tuning in for. This week, Jonny Boyle, Executive Creative Director at Fuel, joins us to unpack what separates a forgettable brand activation from one that genuinely lands. From creative ambition to real-world impact, it’s a sharp look at why some campaigns work harder, travel further and stay…
Episode 164 - EV Conversation Fully Charged with Simon Andreucetti , MD of Nevo by dentsu & Irish Times Media Solutions
Ep. 163 - Rachel Ray - "The bargain hunter is now a mainstream shopper"
Video Effectiveness & Long Term Brand Growth
This week on the podcast, we’re joined by Richard Shotton, author of Hacking the Human Mind, to explore how behavioural science can help marketers better understand what really drives people’s decisions. From the hidden biases that shape everyday choices to the simple psychological principles brands can apply in their campaigns, Richard shares practical insights into how marketers can create work…
This week, we’re joined by Darren Smith, Founder and Managing Director of Kite Entertainment, to discuss the hugely successful franchises behind The Traitors and Gogglebox, and to explore the vital role locally produced content plays in today’s media mix.
Former Spotify Chief Economist Will Page joins Inside Marketing to unpack the trends, tensions, and transformations shaping the music industry today. From streaming economics to what’s next for artists, platforms, and brands, this is a must-listen conversation at the intersection of music and marketing.
This week, we welcome Kingsley Kelly, Founder and CTO of Glitch, an AI agent advertising service, to discuss the ongoing transformation of media, advertising, and performance marketing through the lens of AI.
The night time economy in Dublin encompasses far more than just nightclubs. It includes a variety of venues and activities that contribute to the city’s vibrancy after dark, catering to diverse interests and needs and this week Ray O’Donoghue, Dublin’s Night Time Economy Advisor, joins the conversation to discuss the challenges and opportunities involved in developing and promoting the city’s…
This week we're joined once again by Ciaran O'Kane CEO of exchange wire and co-founder of First Party Capital to talk all things AI, ad tech, tech stacks and more! https://www.exchangewire.com/ https://firstpartycapital.com/
This week we're joined by Dr Lollie Mancey, Programme Director for Innovation and Entrepreneurship at UCD's Innovation Academy to discuss AI it's intersections with our lives and some of the possible consequences it promises, intended or otherwise.
