Strategies, tactics and insights for the Inner Sircle at Sircle Media
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Meta recently published a report focused on the rise of “social search” and how platforms like Meta believe discovery behavior is shifting away from traditional search engines and more toward social platforms. Link the article can be found here.
Confused about Instagram hashtags and whether you should still be using them? Let’s clear it up. In 2025, Adam Mosseri shared that Instagram was prioritizing SEO keywords over hashtags. Instead, keywords in captions, bios, and especially on-screen text started playing a much bigger role in discoverability. Fast forward to 2026, and Instagram made another update that’s important to understand.…
Many brands are too focused on current tactics, and they get too myopic and lose sight of the broader goal. It is not about chasing any type of en vogue content style. It is about understanding the bigger goal, and then banking wins that are in service of that goal.
Are you wondering why your Instagram views have suddenly dropped? Instagram recently updated how “views” are counted, and this shift is causing numbers to look lower across the board. So let’s break down what happened in a really simple way. Previously, Instagram was pretty generous with what counted as a view. If someone saw your Reel or post — even for a split second — Instagram counted that as…
Today I want to talk about a marketing window that most teams overlook — but absolutely shouldn’t: the week between Christmas and New Year’s, what a lot of marketers call “Q5.” Everyone thinks once the gifts are opened, the big sales moment is over. But across social platforms, that week is one of the most active periods of the entire year. People are off work, they’re scrolling more, and they’re…
It’s been almost a year since that January TikTok ban was supposed to happen. Curious where things stand now? We’ve got you covered. Here’s the background starting in June of this year: In June, Trump once again delayed the TikTok ban deadline — giving it another 3-month extension, which meant TikTok should have been banned in September unless the app was sold by its Chinese owners. This marked…
On this episode, I talk about the importance of deploying a social media strategy that actually aligns with your greater business goals. Dont chase likes and viral moments. Remember what really matters, and then adjust your plan and lean into it. For CPG brands, the name of the game is retail velocity. So, make sure you are creating content, pushing out messaging, and driving awareness,…
Today, I want to talk about something that sounds too simple to matter — but the data says otherwise. Replying to your comments. At Sircle, we always say that community management is the most important — though maybe the least sexy — part of any social media strategy. And now, the numbers back that up. According to Buffer’s latest engagement study , replying to comments can increase engagement…
Today I’m here to talk about Instagram’s brand-new UI update — here’s what you need to know Instagram is rolling out a new interface that rearranges the bottom navigation bar — with Reels now in the second tab and DMs in the third, allowing users to swipe between them. The goal is to make the app revolve around its most-used features: Reels and direct messages. Instagram chief Adam Mosseri…
A strategic best practice that we preach here at Sircle — and one that’s often slept on — is proactive community management . Not to be confused with reactive community management (responding to comments and DMs), proactive community management is about intentionally engaging with like-minded brands, creators, and conversations that you want your brand to be associated with. This includes…
