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IN MY KIT®

IN MY KIT® offers cosmetic news, professional product reviews, fact-based education, a little gossip, and maybe a rant or two from Emmy Award-winning industry expert Kevin James Bennett (KJBennettBeauty) and his favorite beauty editors.

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Allies of Skin Lost Me at the Met Gala. Now It’s Losing Its Founder.

I was a big fan of Allies of Skin.

When Did Reddit Become a Cosmetic Industry Analyst and Forecaster?

Okay, we need to talk about this Reddit thing.

Perfection Is No Longer The Primary Beauty Goal

For over a decade, the beauty playbook was simple: smooth it, freeze it, FIX IT.

What the actual F*CK, Substack?

I’m just going to let this video by The Drey Dossier explain why all of us who have helped build this Substack platform, investing so much time and effort, need to get VERY F*CKING ANGRY.

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Cosmetic Brands, It’s Not The Metrics - You Aren’t Vetting Influencers Properly.

Every few months, a cosmetic brand chooses a problematic influencer to promote its product(s), and the backlash blows up across socials.

Why “New” Makeup Looks Aren’t Actually New

I smile to myself when I see a twenty-something-year-old on my TikTok or Insta feed “discovering” a makeup look and presenting it as the definitive trend of the moment.

Tariffs Mean Your Favorite Cosmetics Could Get More Expensive, But Price Is Not All That Might Change

If you’ve noticed your go-to serum quietly creeping up in price, or a beloved moisturizer that seems just slightly different lately, you’re not imagining things.

The FDA Hasn't Approved a New SPF Ingredient Since the Clinton Administration - Until Now

The FDA approved bemotrizinol (BEMT) as a sunscreen active in June 2026.

Beyond Ozempic Face: The Unexpected Crisis Sending the Beauty Industry Scrambling

Thirty-one million Americans are now on GLP-1 medications, and for most people, it genuinely works.

Liquid Microneedling - What You Need to Know About Spicules

The beauty industry’s ability to make something sound both revolutionary and completely harmless is genuinely impressive.