In Plain Cite, from ISMPP, is the podcast exploring the evolving landscape of medical publication and communication. Each episode delves into the big ideas, trends, and strategies shaping the future of medical publishing. Offering practical tips and insights to help you stay ahead, In Plain Cite is your companion in navigating this dynamic field.
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Getting the CMPP credential is an important milestone for publication and medical communication professionals. But if you've ever thought about sitting for the exam, you may have unanswered questions about it. In this episode, Rob sits down with Claudia Piano and Danita Sutton, who are both involved in overseeing and supporting the CMPP certification exam. Together, they discuss the rigorous…
As organizations adopt artificial intelligence and other emerging technologies, the pressure to move faster has never been greater. But lasting change isn't just about implementing new tools for the sake of it. It's about creating the space to think strategically and ensure innovation doesn't come at the expense of trust, quality, or sound decision-making. In this episode, Rob sits down with…
Creating resources for field medical teams isn’t just about sharing new data. It’s about understanding how that information is used in the real world. While we have more ways than ever to share scientific information, the real challenge is understanding what resources are most useful when field teams are engaging with healthcare professionals. In this episode, Rob sits down with Sarah Snyder,…
For many publication and medical communication professionals, joining a smaller biotech or pharmaceutical company can be an exciting career move, but it also comes with a very different set of expectations. In this episode, Rob sits down with Robin LeWinter, Global Head of Medical Affairs at JCR Pharmaceuticals, to discuss what it's really like to build publications and medical communications with…
Artificial intelligence has already transformed how scientific information is created, reviewed, and consumed. As AI tools become more deeply integrated into medical publishing and clinical practice, many of us are asking the same question: How can we take advantage of these technologies while maintaining trust, transparency, and scientific rigor? In this episode, we explore both the opportunities…
In today’s episode, we’re unpacking an important yet often misunderstood component of effective publication planning: the Publication Steering Committee (PSC). We’re joined by industry leaders Cindy Toste, Senior Director of Publications at GlaxoSmithKline , and Paul Ricigliano, Senior Director and Head of Oncology Global Publications at Daiichi Sankyo, Inc. Together, we explore what makes a PSC…
Today on In Plain Cite , we explore the integration of social media into medical communication strategies, addressing how social media serves as an "additional channel" in publication planning, enabling the rapid dissemination of critical scientific data to healthcare professionals. Our guests, Leslie Rotz of Fingerpaint Medical and Amanda Solis of Pfizer, also discuss some of the challenges of…
Today, we dive into one of the most pressing and polarizing questions in medical publishing today: Should patients who contribute as co-authors be compensated? Joining us are Veronica Porkess of UCB Pharma and Simon Stones of Amica Scientific, two voices at the forefront of patient engagement. Together, we'll explore the shifting landscape of patient authorship, unpacking the ethical dilemmas and…
Publication professionals face many challenges during the development and execution of a publication plan. These challenges differ based on the size of the pharma company, product lifecycle, SOPs and infrastructure. Today, we bring together three seasoned publication pros from small, mid-size, and large pharma companies. They’ll share tips and real-world takes on dealing with things like team…
You don’t need to master complicated prompts to get great results from generative AI. Today, Conor Grennan, Chief AI Architect at NYU Stern and CEO of AI Mindset, shares a refreshing perspective: the key to working effectively with tools like ChatGPT is to treat them less like machines and more like teammates. We dig into why empathy, clear communication, and real world context matter more than…
