Imprint with Natalie Walton focuses on how to create a home and life you love. Featuring interviews and insights with inspiring creatives, entrepreneurs and experts from around the world. Imprint explores life lessons that can have a big impact on both your well-being and the world. And simplifies the decision-making process to help you design a life doing what you love. Learn more at nataliewalton.com nataliewalton.substack.com
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There are 3 decisions every creative business owner needs to make right now if you want to stay relevant in 2026. Because business has changed. The old rules don’t work anymore. What worked six months ago is already losing traction. It’s time for a new approach. ~ Want to go deeper? Join Aligned now. It's free when you join live — www.nataliewalton.com/aligned ~ In this final episode of The State…
Pre PS : Join me for a Free Live Workshop Series called Aligned — a space where creativity and profitability can co-exist. If you're ready to embrace less but better in your business, this is for you. Register now at nataliewalton.com/aligned ~ What if the key to growing your business in 2026 isn’t about doing more — but doing what matters most ? In this episode, I’m sharing my plan for 2026 — and…
What once worked… doesn’t anymore.What used to sell… isn’t.And the rules we built our businesses on — they’re quietly — and quickly! — changing. If you’ve been feeling like the creative business world has shifted — you’re not imagining it. Welcome to The State of Play: Creative Business in 2026 — a special three-part series on the Imprint Podcast with me, Natalie Walton, that gives you a clear…
Sometimes the next step isn’t about doing more — it’s about becoming who you need to be to grow and evolve. In this Raw & Unfiltered episode of the Imprint Podcast, I share what it’s like to close a chapter and create space for the next chapter to emerge with clarity. If you’ve ever felt stuck, unsure of your next move, or ready to create a life and business that truly feels right, this episode is…
How do you feel about change in your home and life? Are you excited to embrace it? Or is it something that makes you feel uneasy? Come listen to my conversation with Courtney Adamo where she asks me to share the reasons behind selling my home, and the answer she didn’t see coming. We also share how our childhood homes have shaped the ones we have today, and what we’ve learned about letting go of…
Beautiful design can fall flat without the right styling. Whether you’re preparing for a photoshoot, presenting to a client, or building your portfolio — styling can make or break how your work is perceived. In this popular episode of the Imprint Podcast, I reveal the most common styling mistakes I see designers and creatives make — and the simple fixes that instantly elevate a space. If you want…
What if you didn’t need a formal qualification, a traditional path, or a big following to build a successful design business — just a clear point of view? In one of the most popular episodes of the Imprint Podcast, Simone Haag shares how she created her own niche in the design world by leaning into what made her different. With no formal training, Simone built her career from the ground up — first…
While design trends are seductive, the best way to create interiors that look as good as they feel is to express your unique perspective. In one of the most loved episodes of the podcast, I share what it really means to style with authenticity — and why it’s the key to creating work that not only stands out but truly resonates. I reflect on how I moved beyond imitation in my early styling days,…
What if your love of interiors could become a whole new career? In one of the most popular episodes of the Imprint Podcast , Reena Simon of Hygge for Home by Reena Simon for_home shares how she went from working in PR and raising three young children to renovating a 1960s bungalow — and building a meaningful career as an interior stylist, author, and content creator. We explore how her love of…
We’ve all heard the phrase work smarter, not harder — but what does that actually look like in real life? In this behind-the-scenes episode, I’m sharing why I’ve chosen to simplify my business — and how that decision is helping me create more space for what matters most. From streamlining my offers and systems, to refining how I spend my time and where I show up, this new season is all about…
One of the most powerful ways to create the results you want in your life is to get clarity on what matters most. This can begin in the home. In one of the most popular episodes of the Imprint Podcast, home organiser and bestselling author Shira Gill shares her five-step method to help you simplify your space, let go of the excess, and create a home that supports your values. We talk about…
One of the questions I get asked all the time is, “Am I too late?” Women in their 40s, 50s, 60s… wondering if they can really step into the world of interiors or styling.Honestly, it’s never too late. In fact, you may be more ready than ever. In this episode of Imprint , I’m sharing why age is your advantage , not your obstacle — and how to use your life experience, perspective, and confidence to…
What does it take to pivot into a creative career — especially when you're not in your 20s, don’t live in a major city, and didn’t follow a traditional design path? In one of the most popular episodes of the Imprint Podcast, interior and prop stylist Jen Paul shares how she transitioned from teaching to styling, landed a role at Studio McGee, and built a career on her own terms. She opens up about…
Creativity isn’t about waiting for the perfect idea or moment. It’s about showing up — again and again — and trusting yourself enough to take the first step. In this episode, we explore what it really means to live a creative life. From overcoming self-doubt to developing a daily practice, you’ll learn why the creative process is available to all of us — and how engaging with it can transform not…
How do you turn a love of interiors into a business that grows through referrals, book deals, and a loyal client base? In one of the most popular episodes on the Imprint Podcast, interior designer and author Caitlin Flemming shares how she built her design studio from the ground up — starting with a blog, side income, and the courage to take on small projects that led to big opportunities. We talk…
Sometimes we’re so close to our work or business that we stop seeing it clearly — caught in the details and the day-to-day tasks that we are unable to step back and see the big picture.As the saying goes, we can’t see forest from the trees. Yet someone else can often spot what’s missing in an instant. In today’s episode of Imprint , I’m sharing 9 simple — yet often overlooked — ways to increase…
What if a simpler life could help you feel more grounded — right where you are? In one of the most popular conversations on the Imprint Podcast , Jodi Wilson shares her story of Practising Simplicity — and what it really takes to live a life less distracted.We explore the unexpected lessons she learned during her family's two-year caravan journey around Australia, and how those insights led to…
Are you clear on your niche? Do you know how to stand out? And attract the right people into your world?When you work in the creative industry, it’s easy to feel unsure of where you fit — or how to get noticed.In this episode, come learn a simple reframe that your style is your niche — and why this shift in thinking can make a huge difference to what you create, how you share your work, and who…
What happens when you trust your gut, follow your creative instincts, and give yourself permission to do things your own way? In this episode, I’m sitting down with celebrated designer and author Leanne Ford to talk about her unconventional path from fashion to interiors, the story behind her book The Slow Down , and why she’s more interested in how a space feels than following trends. Leanne…
What if the key to true success isn’t about speeding up, but slowing down? What if it’s not about doing more — but doing less, better? In this episode, I’m sharing how I’ve been rethinking business through the lens of slow living — and why this gentle, grounded approach might be the most powerful way forward. You’ll hear a simple 10-step framework to help you change the way you do business, and…
Wondering if you should jump on the Substack bandwagon — or if it’s just another distraction? Curious whether this platform could actually help you grow your audience, share your ideas, and get paid to do what you love? In this episode, I’m breaking down everything you need to know about the platform that’s reshaping how creatives, writers, and entrepreneurs connect with their audience. From…
After a season of change or challenge, it’s natural to question your path, stop trusting your decisions — or feel disconnected from what once brought you joy. In this personal episode, I share a simple but powerful question that helped me reframe my relationship with joy, regain clarity, and get back on track. If you’ve been second-guessing your choices, or feeling stuck, this episode will help…
Most of the time, trends are a waste of time and money — but they can actually help you discover your unique style. In this episode, I’ll show you how to use trends as a filter to uncover your aesthetic, stand out authentically, and attract clients who value your creative vision. Inside, you’ll learn: → Why trends aren’t the real problem — and how to filter them with intention → How to uncover the…
Struggling to know what to post? Want a simpler way to create content — so you’re not on the content hamster wheel? This episode is for you. Whether you’re capturing a full photoshoot or just snapping your projects on your iPhone, there’s a simple way to turn one styled project into months of magnetic marketing content — without feeling like you’ve swapped your design job for that of a content…
Feel like you're doing all the right things — posting your work, updating your website, sharing on social media — but still not attracting the clients you really want? We’ll explore: → The invisible gap between good work and great results → A simple audit to assess if your images are helping or hurting your brand → Three common styling mistakes that keep designers stuck — and how to fix them Plus,…
Some days life can feel hard. We can face a lot of challenges — at home, work, in our relationships and everything in between. So, how can we stay calm, grounded and in alignment when we feel stretched too thin, and out of our comfort zone? Come listen to my conversation with clinical nutritionist and herbalist Jessica Hoskins, who shares simple, science-backed strategies you can implement today.…
What really sets successful creatives apart? It’s not just talent, luck, or having more time — it’s the habits they build behind the scenes. In this episode, I’m sharing the five key habits I’ve seen time and again in successful creatives — the ones who stay focussed, make consistent progress, and grow their creative business with intention. We’ll talk about: The mindset shift that unlocks real…
What if the key to success isn’t pushing through at all costs, but knowing when to quit? We’re often told that quitting is failure, but what if quitting the right things is actually the smartest move you can make? In this episode of Imprint Podcast, it’s time to challenge the idea that persistence is always the answer and explore why quitting strategically can open the door to greater success.…
Selling a business is a big decision — one that takes time, strategy, and careful planning. In this episode, my husband, Daniel Rollston, joins me to break down the step-by-step process of how we sold Imprint House. Daniel played a key role in managing the sale, from preparing presentations for potential buyers to navigating negotiations and structuring the final transition. If you’ve ever…
A new beginning for Imprint House! In this episode, I’m excited to introduce you to Zena Hosseini, the new owner, and explore the vision for the future. You'll hear about her journey, what drew her to Imprint House, and how she plans to honour its legacy while bringing her own perspective to the brand. If you’ve loved what Imprint House stands for, you’ll be excited to learn how it will evolve…
Big changes are happening! In this episode, I’m sharing some important news about my business and the next chapter ahead. This decision has been a long time in the making, and I’ll take you behind the scenes of what led me here. Tune in as I reflect on the journey, the key moments that shaped my choice, and what’s next. Plus, stay tuned for an upcoming episode where I’ll be joined by my husband,…
What does it really take to create spaces that feel effortless, meaningful, and deeply personal? After 15 years of styling interiors, I’ve learned that great design is about so much more than just making a space look beautiful. In this episode, I’m sharing the five biggest lessons I’ve learned as an interior stylist, from the power of editing to why imperfection is your secret weapon. Plus, much…
Social media can be an incredible tool for connection, creativity, and business growth — but it can also feel too much: that it takes up too much time, that it drains too much energy, and that it leaves you feeling depleted. After taking a break from Instagram, I’m sharing three powerful ways to reset your relationship with social media so you can make the most of your time online — without…
Not focussing on ONE thing at a time, and constantly chopping and changing direction is costing you – your time, energy and your ultimate success. When you jump from one idea and strategy to the next, you’re not giving anything enough time to grow, evolve, or truly succeed. So, how do you break the cycle and stay focused? In this episode, I’m sharing why sticking to one idea is the key to real…
If you’ve ever wanted to know how to pivot from what you’re doing now to getting your first interiors client, and building a thriving business, you’re in the right place. Come listen to a live recording of an open and honest conversation with San Francisco-based interior designer Erin Hiemstra. How she got her first clients Why she loves working in a design partnership How she runs her business on…
Three seconds — that’s all you get. As someone’s finger is hovering over the scroll function, they are going to make a quick decision about whether your image, your style, and your work resonate. So, how do you make those seconds count? Come learn why you can no longer leave your imagery as an after-thought — and how styling can transform your photos into a powerful tool that captures attention,…
“It is a terrible myth to believe that once we have children, our journey ends and theirs begins. For many of us, the most interesting and productive times in our lives comes after we have children.” These words by Brené Brown form the introduction to the new book Mother / Founder by Amanda Jane Jones and Jennifer Fernandez. It is a powerful statement and one that resonates deeply. Come listen to…
If you’ve tried… and failed… to achieve a goal previously, here is something that can help. Because if you keep doing the same thing, you’re going to keep getting the same result. Come listen to some practical tools to reframe your thoughts and beliefs. >> Join A New Interior Styling Training: Learn How To Style Like An Expert >> Click here to register now: https://www.nataliewalton.com/confident…
Do you love being in nature, the great outdoors, and are curious to learn if landscape design might be an ideal way to blend your passion for creativity with the natural world? In this episode of Imprint, come listen to my conversation with Shannon Horgan, a Southern California-based designer who transitioned from interior design to landscape design, sharing her inspiring journey, lessons learned,…
If you want to set yourself up for success in the new year, one of the best things you can do for yourself is to focus on your mindset. Why? I have coached almost 200 women – interior designers, photographers, shop owners, health coaches, estheticians, Airbnb owners – and there is one thing in common with every single person. And that one thing is what is holding them back in their business and…
Each year brings many lessons — some hard-earned — others delightful surprises. As this year comes to a close, I’ve been in deep reflection mode. I thought it might be fun, interesting or insightful to share some of the biggest lessons I’ve learned in the hope that they inspire you to reflect on your year. >> Join A New Interior Styling Training: Learn How To Style Like An Expert >> Click here to…
The end of the year is an ideal time to pause, reflect, and reset. Just like decluttering your home, taking time to clear your mind and refocus can create space for clarity and intention. In this episode, I’ll walk you through a simple yet powerful exercise I recently did with my clients, designed to help you start the new year with purpose and focus. Whether you're looking to set goals,…
If you’re ready to cut clutter from all areas of your life, you’re in the right place. Come listen to my conversation with one of your favourite past guests, Shira Gill. She shares how to simplify all areas of your life with her usual good humour as she breaks down the process to live a more organised and intentional life. >> Want to thrive in your creative business? Come join Design & Grow to…
The amount of success you have as a creative business owner is often directly proportional to the amount of credibility you have within the marketplace. That is not to say that you need to be in business for years before you see results. Gaining and showcasing your expertise can start small and compound over time. This is something I have experienced first-hand. The more visible you become, and…
Curious to know the process I use to make big decisions in my business? Listen now to learn the exact questions I’m asking to breakthrough to the next level. You’re going to get key insights and learnings that you can apply to your own business today. Press play, and get started now! >> Want to thrive in your creative business? Come join Design & Grow and take advantage of a new & exciting offer.…
Are you circling in confusion about a decision you need to make? Be careful. This can make you feel safe. But deep down you know the right decision. You just need to step into discomfort and face your fear head on. On the other side is growth and progress. Come listen to this episode to get the encouragement and strategies you need to make a decision with confidence. >> Want to thrive in your…
Freedom is a word that gets thrown around a lot when it comes to becoming your own boss. But for Alana Fletcher, going down the path of interior design almost 20 years ago has truly enabled her to create a family-friendly career, as a single mum to two children. Come listen to our conversation where Alana shares: How she got her first clients, and her number 1 referral source today. How her…
If you’re a creative business owner, you know that you can’t just launch a website and sit back and wait for clients and customers to come knocking on your door. There are many tools and software to help you create your product or service. But for me, NOTHING is more powerful than turning a prospect into a customer than having a streamlined lead flow strategy. Because without leads, you don’t have…
Leading interior designer Leanne Ford is all about worrying less, embracing mess and focussing more on creativity than the outcome. Come listen to our conversation where she shares her journey into the world of interiors, why she still struggles to call herself an interior designer and whether she will ever abandon white, even while everyone else is embracing colour. >> Let's meet in person! Come…
One of the most powerful habits I've developed — both in my professional and personal life — centres around a single, transformative activity I do every November: planning for the year ahead. In this episode, I’m sharing the series of questions I ask myself to gain clarity, set priorities, and create a focused roadmap for success. Listen now if you’re ready to start 2025 with clarity and make it…
