The work that comes looking for you
Trust is built the way a plant gets water. A little, often, over time.
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Latest posts
Do the right people even know you exist?
Being visible everywhere is not the same as being planted in the right soil.
Are you growing something people actually want?
What you're offering has to be something people need, and want, and can pay for.
Why building a business is like growing a garden
Some things feed you this month. Others take years. Your business needs both.
I stopped sending invoices (and didn’t know what would happen next)
I walked away from a business that worked to build something I wasn’t sure would.
Cold outreach: what actually works in 2026 (and what doesn't)
I ran outreach for five businesses to find out. What worked surprised me, and it wasn't the cold messages.
Getting clients without talking about yourself
This week's way to find clients works better the less you talk about yourself. Here's the mechanism.
Two kinds of opportunities. Most people only see one.
One you apply to. One you forward. Most independents don't realise the difference.
Why people who love your work still don't refer you
The cheapest growth channel you have, and the one most often slightly broken.
Five ways to find clients (a series for people who hate hustling)
The desert after delivery, the second job nobody calls a job, and what we're doing about it.