THAT’S ALL FOLKS!
The best is yet to come, as we must take care of our brand every single day.
Maurizio Piacenza
Connecting the dots
Latest posts
COMPARISONS
We need to be clear about the difference between the right brand voice and the wrong one.
KNOWING ≠ KNOW-HOW
Theory is necessary, but not sufficient. Let's practise with the brand voice.
PAUSE.
Before we speak, let's ask ourselves a few questions. We will communicate better.
NICHE
Being someone's point of reference or just one of many. Having a niche makes all the difference.
ECOSYSTEMS
When one wins, the others often lose. Not in ecosystems, though.
DO WE UNITE OR ELEVATE?
Uniting and elevating are two very different things that a brand can do.
PERSPECTIVES
Looking elsewhere can teach us what we could do differently.
PAIN–PLEASURE: 1-0
Avoiding a loss is a powerful motivator, more so than an equivalent gain.
EARLY ADOPTERS
Focusing on those who are most receptive to new ideas keeps the wheel turning.