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Idea to Startup

A podcast for people working on startup ideas. We have 15-minute tactical episodes and occasional interviews with people who did the early things exceptionally well. We've helped launch hundreds of startups worth hundreds of millions of dollars, and these are the building blocks. "This is, without a doubt, the best podcast for people trying to build startups out there." "If you aren't listening to this podcast and you're considering building a business (or you're already building one), what are…

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The Daniel Tiger SOP - How to Regularly Do Hard Things (ITS Classic)

Today, we'll talk about my favorite item from the Always Work List from a few weeks back - the Daniel Tiger SOP. Entrepreneurship requires you to do uncomfortable stuff constantly. This gets overwhelming and leads to founders sticking with the well-worn, safe path. That leads to startups with no differentiator and no reason to exist. The Daniel Tiger SOP helps you turn intimidating tasks into…

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Starting a wine company in 17 minutes (ITS CLASSIC)

Today, we start a wine business in 17 minutes. It's a classic episode and it's a good time. Join Tacklebox if you've got a startup idea you'd like to get momentum on before you quit your job to do it full-time Sign up here if you'd like to help me write my book

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An Operating System to Help You Move Faster By Focusing On Less (feat. a monkey reciting Hamlet)

Today is part 2 of our series helping you build an internal operating system. We identify the four things you'll need to have happen for your startup to gain momentum, then we organize those into a system that'll help you move fast based on inertia. Tacklebox Monkeys and Shakespeare 101 Essays That Will Change The Way You Think Delta 4 Status Level Jump 00:25 - Internal Operating System Part II…

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15 Min(ish) Skill: Script the Start and End (ITS Classic)

Today, we'll talk about one of the most effective methods to do hard things we've found at Tacklebox: Scripting the start and end. Tacklebox Alternate Nostril Breathing Jr Jr - The Speed of Things

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Thrust and Drag, Part 1: A System to Keep Momentum

Today we'll talk about thrust and drag, the components of momentum. Momentum is the lifeblood for startups, but most people leave it to chance. By focusing on the inputs of momentum - thrust and drag - you can build systems to ensure you keep moving forward. Gaps kill startups. This system removes them. Byldd Tacklebox Song where Taylor Swift burns Jake Gyllenhall

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A Framework to Make Sure You're Building Something Useful

Today, we'll talk through a framework that'll help you evaluate whether you're building something useful enough to anchor a business. Most startups fail because the thing they built doesn't make a big enough dent in their customers lives. We'll make sure you don't make this mistake with help from Habit Kangaroo, a startup Brian ran back in 2014, and a GMAT training program his friend ran that…

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Running a Concierge MVP Live (feat. the four-step Concierge MVP framework) ITS Classic

Today, we'll run through a Concierge MVP example live on the pod. Brian chooses an idea specifically because someone wrote in and said it was "un-Concierageable," which isn't a word but is the reason this podcast exists. We go through the four-part framework that'll help you build a Concierge MVP - The Three Components of Wild Success, Acquiring Customers, The Test, and Feedback Loops. And we get…

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Three Shortcuts to Actually Help You Get Started On Your Idea

Today, we talk through the Silk Sheet Problem - how to do something new and hard when your life is fairly... comfortable. We help a listener get started on their idea - an AI tutor's assistant - with three shortcuts to set their life up in a way that makes it easier to start a startup than to not. We talk through Just-In-Time Prep, Forcing Functions, and life design. This episode is meant to be a…

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Start a Startup in Ten Days with Four Questions (ITS super-classic)

Today we'll talk through how to test out and build a startup idea in ~10 days by answering four questions. We'll use an idea that's oddly popped up a bunch lately: Kitchen Organizer. We do this with a little help from a story about a poker player and my good friend, Penne Vodka Pete. Join Tacklebox (CODE WINTER2025) Wix

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Giving Your Startup an Identity

Today, we’re talking about startup identity—why you need one, and how it makes every decision you face way easier. We’ll talk swimming and nervous systems, walk through the Decision Equation, and help our good friend Carl figure out which customer to start with for his AI tool that helps adults learn Spanish. Then we’ll wrap with a simple framework to help you clearly define your startup’s…

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