🎯 What You NEED is Proof

This past weekend I was re-listening to a DOAC episode where Steven (the host) was interviewing James Clear, the author of Atomic Habits and so many things resonated that I wanted to share.

Listening to Clear talk about habits as systems rather than goals made me think about how often I see founders and creators trying to force their way into consistency and then feel frustrated when they dont get the results they think they deserve. They rely on bursts of energy (“motivation”) and long work sprints (“work-aholic”) and then feel confused when those don’t translate into sustained progress over weeks or months.

Follower count plateaus. No significant new business comes in. And a vicious cycle begins where you think you have to DO MORE in order to SEE MORE results.

This is such a dangerously false narrative.

That’s where the idea of 1% improvements becomes less of a cliché and more of a practical filter because it forces a different question… one I ask my clients every time I talk to them:

Because I’m not interested in what you can do or how much you can post when life is peachy keen and the gods are on your side. I want to know your baseline and from there we BUILD.

Another idea that stopped me in my tracks was Clear’s work with the relationship between habits and identity, which I is sooooo often misconstrued in the online world. It’s easy to say that every action is a vote for the type of person you want to become, but in practice, most people are still negotiating with themselves on a daily basis. I see it all the time.

I hear founders and creators saying they want to be consistent, but they haven’t built anything into their environment or schedule that makes consistency the default. They say they want to focus, but they continue to operate in contexts that reward distraction and vanity metrics. There’s a disconnect between the identity they claim and the systems they actually live inside.

And over time, that disconnect compounds just as much as good habits do.

This is exactly why I built my Private Advisory Room because I understand that creators and founders need someone who can see the blind spots they can’t, challenge the assumptions holding them back, and help them build systems that continue working long after motivation disappears.

For 10 weeks, I sit down with a very small and select group of ambitious creators and founders to pressure test decisions, identify what’s actually moving the needle, eliminate what isn’t, and build businesses that don’t rely on hustle, luck, or chasing whatever the algorithm decides to reward that week.

Because here’s what I’ve learned after more than two decades advising some of the most influential creators and entrepreneurs in the industry:

It’s almost always the result of hundreds of small strategic decisions made consistently over time. If you’re ready to stop consuming advice on ChatGPT and start building a business with intention, I’d love to learn more about you. My room opens August 24th and I only have 5 more seats available. Click here to learn more and schedule a pressure-free exploratory call.

Idalia