Why I Wrote 'Marketing in 17 Minutes'

This month, I’m excited to release my first book, Marketing in 17 Minutes: A Guide to Marketing in the Electronics Industry.

After writing more than 17 Marketing Minute columns and working with companies across the electronics industry, I realized I kept hearing the same questions: How do we get engineers to notice us? How can technical content generate leads? How do we make every marketing dollar work harder?

The answer is rarely a single tactic. The strongest marketing strategies connect technical expertise, content, advertising, email, social media, PR, and events so that each effort reinforces the others.

That idea became the foundation for Marketing in 17 Minutes. The book offers a practical roadmap for building credibility, turning technical expertise into effective marketing, strengthening brand recognition, and getting more value from the marketing you’re already doing.

Key Takeaways

Readers will learn how to:

• Build credibility before the first sales conversation

• Create technical content that earns trust

• Connect advertising, content, and thought leadership

• Maximize marketing investments

• Build recognition through consistency

• Stand out in a crowded technical marketplace

If you’ve ever wondered why great products don’t always get the attention they deserve—or how to make your marketing work harder—this book is for you.

Marketing in 17 Minutes is available as a free download from the I-Connect007 library.

Brittany Martin is the digital marketing manager for I-Connect007.