Brand Storytelling
Most brands don’t have a visibility problem.
Ian Barrie
For 30 years, I've helped countless brands become simpler, engaging, and connected by shaping their visual identity, giving them a voice, and turning small thoughts into big ideas.
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BRANDS THAT FLOAT
Brand building is a lot like floating down a river on a retro inner tube.
YOUR INVISIBLE WITHOUT BRANDING
People won’t even notice your business, let alone remember or recognize it.
BRANDING IS VISION NOT STRATEGY
The difference lies in the focus and approach to shaping a brand’s future.
BRAND OVERLOAD
An overloaded brand is like a giant submarine sandwich stacked with 30 ingredients.
BRANDS NEEDS A MANUAL SHIFT
Shifting gears may be the key to revving up your brand and unlocking its full performance potential. Like a finely tuned performance machine, your brand isn’t meant to idle — it’s built to move, built to win.
DON'T BRAND QUIETLY
In a world of endless scrolls and fleeting attention, your brand needs more than just visibility, it needs volume. We craft bold, resonant messaging that doesn’t just whisper in the crowd; it roars. Messaging that cuts through the clutter, strikes a chord, and speaks directly to the hearts and instincts of your audience.
BRAND HOOK
A brand hook’s a short, memorable phrase that captures the essence of a brand’s identity, promise, or positioning.
BRAND PATTERNS
Brand patterns are the new brand color palettes.
TIMELESS BRANDING
Branding Time Bandits