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The Positioning Room · Aug 14, 2026

When an Impressive Executive Career Still Leaves Decision-Makers Unsure

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Alicia Perkins · The Positioning Room

I have watched this happen with executives whose careers are impressive by almost any measure. They have held senior roles, led significant work, built strong reputations, and accumulated enough experience that nobody in the conversation is questioning whether they are accomplished.

Then their name comes up for a specific role and the conversation changes.

One person keeps coming back to the years they ran an operation. Someone else thinks the transformation work is the strongest part of the record. Another decision-maker is much more interested in what happened later, when the executive started carrying responsibility well beyond the function where they first built their reputation.

I would not assume any of those people are wrong.

After twenty years, I expect an executive to have more than one part of their career that matters. What gets my attention is when the company knows what it needs someone to handle and still cannot see clearly enough which part of the executive’s career gives it confidence to put that responsibility in their hands.

This is where I start pulling the career apart.

When I am doing this work with a client, I am not trying to make twenty years of experience sound equally important. I start with the kind of role they want next, then I go back through the record looking for the parts that actually make the case.

Sometimes the obvious role is the right one. Sometimes I care much more about what the executive owned six years ago than the impressive title sitting at the top of their LinkedIn profile today.

That is why I am careful when someone says an executive’s background is “too broad.” Sometimes that becomes an easy explanation for something more specific. A board may care deeply about one chapter of the career while another company barely cares about it at all. If the business is entering a difficult change, work the executive stopped thinking of as important years ago may suddenly become the strongest evidence in the room.

The career does not need to mean the same thing everywhere. I care about if the right part of it becomes obvious once we know what this particular company is trying to decide.

If that connection never becomes clear, an executive can lose the role while everyone involved still agrees they have had a great career.

Read the original on iamaliciaperkins.substack.com

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