# HypedUp We're on a mission to simplify CRO for everyone while bringing weekly insights, examples, best practices and trends from the world of Conversion Optimization. Page: Feed: --- ## [We're back!](https://hypedigital.substack.com/p/were-back) _2025-09-18 · Hype Digital_ 9 month sabbatical is over, who's ready? ## [HypedUp E23: Free Shipping - how much extra will you spend?](https://hypedigital.substack.com/p/hypedup-e23-free-shipping-how-much) _2024-11-27 · Hype Digital_ Is free shipping really free? ## [HypedUp E22: Website traffic and CRO - how many website visitors do you actually need?](https://hypedigital.substack.com/p/hypedup-e22-website-traffic-and-cro) _2024-11-07 · Hype Digital_ 10, 50, 100000? How much is enough? ## [HypedUp E21: CRO Tactics for Black Friday and Cyber Monday (BFCM)](https://hypedigital.substack.com/p/hypedup-e21-cro-tactics-for-black) _2024-10-29 · Hype Digital_ The craziest time of the year is creeping up on us... ## [HypedUp E20: Does your GA4 match your Shopify and Testing Tool data?](https://hypedigital.substack.com/p/hypedup-e20-does-your-ga4-match-your) _2024-08-29 · Hype Digital_ Do some investigating - you may get a little shock. ## [HypedUp E19: When Website Optimization and Paid Ads join forces.](https://hypedigital.substack.com/p/hypedup-e19-when-website-optimization) _2024-08-07 · Hype Digital_ CRO + PPC -\> An unstoppable force when done right. ## [HypedUp E18: Part 2. Audiences, segmentation - are they the same thing?](https://hypedigital.substack.com/p/hypedup-e18-part-2-audiences-segmentation) _2024-07-31 · Hype Digital_ Some practical examples ## [HypedUp E18: Part 1. Audiences, segmentation - are they the same thing?](https://hypedigital.substack.com/p/hypedup-e18-part-1-audiences-segmentation) _2024-07-24 · Hype Digital_ Is there even a difference? ## [HypedUp E17: Communicating decisions and language around data to your clients in a simple way.](https://hypedigital.substack.com/p/hypedup-e17-communicating-decisions) _2024-07-11 · Hype Digital_ How to get your clients to understand what you're saying. ## [Browse ThreatCrush Modules (Sponsored)](https://crawlproof.com/a/rBY3AvXq416N) _2024-07-11 · **Sponsored**_ Install community-built security modules to extend real-time threat intelligence and monitoring ## [HypedUp E16: When CRO meets ABM 🤝](https://hypedigital.substack.com/p/hypedup-e16-when-cro-meets-abm) _2024-07-03 · Hype Digital_ Featuring a special guest appearance 🫢