Question Design
One subject added to every curriculum, from five-year-olds to chief executives. Mine would be questions.
Howard Gray
Howard Gray writes about how people get good at the parts of the job nobody scripted. Founder of Wavetable, creator of the Groove Theory newsletter.
Latest posts
Tight But Polite
There are two people on a nightclub door and neither is on your side. Which is why the guy on the gate in Brooklyn threw me completely.
The Fortune Cookie Test
If your feedback would fit anyone, it's a fortune cookie. Six rules from a few weeks inside the research on feedback.
When everyone hates your best work
The people who made Walk This Way thought it was rubbish. Somebody had to be certain anyway - and outside music, that job has no name.
Groove Theory #32 - The Hum They Took Out
She played every character on Argentina's Friday night comedy show. Then she left to make a record, and a very good producer took the strangest thing out of it.
Why Me?
When someone introduces me to a new contact, I ask them why they thought of me. The answers are rarely what I'd have guessed.
Cereal Is a Soup
A professor told me her students weren't checking whether their evidence held up. So we turned a librarian's checklist into a game, and gave it a research intern who can't tell gold from junk.
120 Questions With Correct Answers
Mexico's most prestigious university has cancelled around 3,000 entrance exams over suspected AI cheating. Everyone's arguing about the detection. I'd look at the exam.
Now - 4 Aug 2026
Star date: 4 Aug 2026. Building a suite of playable business case studies - rondo.wavetable.net/play Enjoying summer holidays with my son (who's just turned 5 - much Lego play afoot) Coming back to writing again - and trying to make space for more Slices of Life in the
Utah to Vegas, via Norway
How one of the world's biggest bands got their first international gig: a tourist, a CD, and a festival in Norway.
Thirty Years of Hating Television
David Chase spent almost thirty years in network television wanting to be somewhere else. Then, at 53, he made The Sopranos.
Groove Theory #31 - Joker Poker
Five million copies. Nominated for Game of the Year. Built by refusing to look at anyone else.
Just in Time Experience Design
The seven months weren't wasted. Leaving it seven months before showing anyone was.
The Game
You can't tell people to pretend something is real. Something in the design has to make them forget to ask.
Groove Theory #30: Barrilete Cósmico
The World Cup is full of composed commentary. The moments we remember are when someone forgets to be.