Most brands do not know what AI is saying about them, who is seeing it, or how it impacts perception and growth. Platforms like ChatGPT, Gemini, Claude, and Perplexity are now shaping brand narratives in real time, often without visibility or control from the brand itself.
Join Todd Sawicki, CEO and Co-Founder of Gumshoe AI, as he breaks down how AI search works and how brands can understand what large language models actually think about them. This session will show how Gumshoe helps brands and agencies analyze AI-generated responses, identify how they are positioned against competitors, and uncover the signals that influence visibility.
You will also see how Gumshoe develops brand personas to simulate real-world queries and replicate how AI responds to different audiences. This approach reveals not just what AI says, but why it says it, and where gaps, risks, and opportunities exist.
How Gumshoe helps brands understand what AI thinks about them
Who your competitors are, including Profound, Scrunch, and Evertune
How we develop personas to simulate how AI responds to different audiences
How to analyze what LLMs like ChatGPT, Gemini, Claude, and Perplexity say about your brand
What to do with these insights to improve positioning, visibility, and authority in AI-driven discovery
Streamyard: https://streamyard.com/watch/SfFWZNb2JN4j
LinkedIn: https://www.linkedin.com/events/7439748339308388352?viewAsMember=true
Website: https://howaboutsomemarketing.com/webinars/gumshoe-helps-brands-understand-ai-todd-sawicki/
About our guest:
Todd Sawicki is the CEO and Co-Founder of Gumshoe AI, where he’s helping marketers make sense of the seismic shift from traditional search to AI-powered discovery. A seasoned marketing and ad-tech operator, Todd previously served as CEO of content marketing platform Zemanta and as CRO of Cheezburger Network, where he helped scale the company to over 13 million monthly visitors. His career spans Disney, early-stage startups, performance marketing, and programmatic advertising. Todd is a leading voice on how AI search is rewriting the rules of brand visibility - moving from a popularity contest to a race for canonical authority.
Connect with Todd on social media:
LinkedIn: https://www.linkedin.com/in/toddsawicki/
Website: https://gumshoe.ai
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Don’t miss this insightful discussion packed with real examples and actionable strategies that can help boost your brand authority and digital visibility!
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