Local search is changing fast in 2026. If you manage multiple locations or serve local clients, you need to know what’s shifting.
Join Adam Malamis for a live panel with Ben Duffy (Quirky Digital), Claudia Tomina (Reputation ARM), Ehab Aboud (Uberall). We’re breaking down what’s working now and where you’re probably wasting effort.
What you’ll learn:
• How AI is actually reshaping local search (not the hype version)
• Practical tactics to improve visibility on Google Search and Maps
• How to manage multiple locations without losing your mind
Tuesday, July 21st, 12:00 PM ET
Register: https://streamyard.com/watch/UpZ8TFb4ZN5W
Ben Duffy is the Client Development Manager at Quirky Digital, where he heads up the agency’s Local SEO department and leads the strategy behind campaigns for local businesses.
With over five years of experience in local search, Ben develops tailored SEO strategies that help businesses improve their online visibility, strengthen their Google Business Profile presence, and generate sustainable growth.
Working closely with clients and the wider SEO team, Ben ensures every campaign is built around measurable objectives, delivering long-term value and a strong return on investment.
Claudia Tomina is the founder of Reputation ARM, a multi-location reputation management platform built for franchises and agencies. She helps brands manage their Google Business Profiles at scale.
She is a Google Diamond Product Expert, the highest recognition Google awards to community contributors. Claudia is one of a small group of practitioners trusted to shape how the GBP community understands and navigates the platform.
Ehab Aboud is based in West Yorkshire and works in Solutions and Partnerships at Uberall, where he helps the world’s largest enterprises navigate the intersection of local SEO, agentic AI systems, and modern digital mapping. A long-standing Google Business Profile Product Expert with over ten years in the data analytics space, he’s an expert at making complex tech highly scalable.
When he’s not deep in location marketing strategy, Ehab is either out running, planning long-distance road trips to explore new landscapes, or spending time with his young family and their two pets.
Ben Duffy, Quirky Digital
Claudia Tomina, Reputation ARM
Ehab Aboud, Uberall
Adam Malamis is the Founder of Gander AI Search Analytics, a platform built to help B2B agencies and sophisticated brands understand their reputation and visibility across leading AI search engines including ChatGPT, Gemini, Perplexity, and AI Overviews.
With more than two decades of experience, Adam has built a career around making complex digital platforms accessible, navigable, and easy to use. His work has often focused on regulated sectors such as healthcare and finance, where information integrity, security, usability, and trust are critical. That background now informs the way he leads Gander’s product and strategy.
Adam is certified in accessibility through CPACC and in UX management through Nielsen Norman Group. At Gander, he directs a senior team building a strategic AI analytics platform that enables agencies to track client visibility, understand how brands appear in AI-generated answers, and prove the value of Generative Engine Optimization initiatives.
Unlike platforms that filter or limit answers to control costs, Gander runs prompts daily across major AI search engines and links every metric back to the original, unmodified response that produced it. The platform is designed to help users get in, get the insights they need, and get back to making better decisions.
Outside of work, Adam enjoys cooking, gardening, and landscape photography.
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