Welcome to How Manufacturers Improve, a Manufacturers Alliance podcast, where we help everyone who works in manufacturing become a better leader and problem solver so all manufacturers can remain competitive.
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Having the best product on the market doesn't guarantee sales. In this episode, Kirby talks with Jen Roth, CEO of Blue Sparq Marketing, about an effective marketing strategy for manufacturers. Jen explains the full-funnel demand generation approach her team uses with manufacturing clients, why voice-of-customer research uncovers what really wins deals, how AI is reshaping search behavior, and why…
In this episode, Betsy Roisen, Senior HR Manager at The Bernard Group, shares how manufacturing leaders can spot the early signs of disengagement, connect daily work to the bigger mission, and give employees the influence they need to stay invested. Listeners will walk away with practical ways to build trust, close the feedback loop, and prevent burnout before it starts.…
In this episode, Jeremiah Johnson, Global Lean Leader at Boston Scientific, joins Kirby to break down exactly why hard-won gains slowly disappear and what it takes to stop the backslide for good. Jeremiah brings a hard-earned perspective that goes far beyond the factory floor! ------------------------------ Unlock practical tools, training, and support to help your team improve. Manufacturers…
In this episode, Nathan Hole, Continuous Improvement Leader, reveals why manufacturers keep solving the wrong problems, and the mindset shifts that lead to root causes that actually stick. ------------------------------ Unlock practical tools, training, and support to help your team improve. Manufacturers Alliance members get full access to our webinar library, digital courses, member pricing, and…
In this episode, Kirby Sneen & Monica Smith break down why managers avoid addressing bad behavior and the practical steps to act faster, stay consistent, and protect team culture. ------------------------------ Unlock practical tools, training, and support to help your team improve. Manufacturers Alliance members get full access to our webinar library, digital courses, member pricing, and a…
In this episode, Pete Wolf, President of Robinson Rubber Products, breaks down the leadership habits manufacturing leaders must master to stay focused, build culture, and drive consistent results. ------------------------------ Unlock practical tools, training, and support to help your team improve. Manufacturers Alliance members get full access to our webinar library, digital courses, member…
In this episode, Steve Chismar and Zach Upgren of North Risk Partners break down the insurance claims that cost manufacturers the most, and the practical steps to prevent them before they strike. ------------------------------ Unlock practical tools, training, and support to help your team improve. Manufacturers Alliance members get full access to our webinar library, digital courses, member…
In this episode, manufacturing executive Rodd Joos breaks down how to prioritize the right projects, manage scope, build stronger teams, and use Scrum and Fibonacci sequencing to deliver faster. ------------------------------ Unlock practical tools, training, and support to help your team improve. Manufacturers Alliance members get full access to our webinar library, digital courses, member…
In this episode, Curt Gosser, Director of Operations at Farmers Union Industries, shares how manufacturers can stop losing tribal knowledge and build systems that keep critical process knowledge in the plant. ------------------------------ Unlock practical tools, training, and support to help your team improve. Manufacturers Alliance members get full access to our webinar library, digital courses,…
In this episode, Angie Wittke, CEO of BlueNet, shares AI security essentials for manufacturers, reveals why automating chaos fails, and explains the foundation-first approach to implementation. ------------------------------ Unlock practical tools, training, and support to help your team improve. Manufacturers Alliance members get full access to our webinar library, digital courses, member…
