I sat down with Mickey Markoff, the architect behind one of the largest military showcases in the country, to talk about what it really takes to build platforms at scale and why in-person environments like the Miami Air & Sea Show still matter in a world flooded with digital noise.
Mickey breaks down how brands actually plug into these environments the right way, real examples of what works, what doesn’t, and where the real opportunity is.
We’ll be on the ground with What the Truck, bringing veterans, leaders, and real conversations into environments like this. But this is part of something bigger.
What the Truck is a platform:
Live, in-person experiences across the country
Direct engagement with veterans, leaders, and communities
Content and storytelling that extends far beyond the event itself
Strategic partnerships that align brands with something real
If you’re thinking about how your company shows up in this next phase, there are two ways to engage:
Partner directly with the Miami Air & Sea Show
Or sponsor What the Truck and plug into the broader platform
If you want to understand the full scope of what we’re building, review the sponsorship deck here:
What the Truck Sponsor Deck
If it makes sense, reach out to me directly. I’ll connect you with Mickey’s team where appropriate, or walk you through how to get involved with What the Truck.
Watch the full conversation above.
Keep Building,
Adam House Sr.
Founder, House of Bricks | Building Brick by Brick®
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