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Honest Ecommerce

Honest Ecommerce is in the top 5% of podcasts and has been one of Shopify's picks for best business podcasts for years. Shopify Expert Chase Clymer and his guests provide online store owners with honest, actionable advice to increase their sales and grow their business.

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Hiring an Ecommerce Growth Agency: Red Flags with Sunnyside

Matt Raminick spent nearly two decades of his career on the brand side (Quiksilver, Volcom, Pacsun, Mophie) hiring and managing agencies before founding Sunnyside. Working with dozens of agencies big and small led him to realize that in most cases they repeatedly optimized for vanity channel metrics instead of outcomes that impacted the bottom line, often having no line of sight beyond a siloed…

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ADA Demand Letters: How TestParty Defends Shopify Brands

Michael Bervell is co-founder and CEO of TestParty, an AI-powered digital accessibility platform that automatically scans and fixes source code so websites meet WCAG and ADA standards, without slowing down engineering teams. Before TestParty, Michael worked in accessibility and product inclusion at Google and the United Nations, was a software engineer at Twitter, and held product and venture…

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Why Fulton & Roark Skipped DTC and Sold Wholesale First

At 6 years old, Kevin Keller was already "stealing" his father's cologne — a habit generously tolerated by his dad — and discovering that scent could change the way you felt before you ever said a word. That early fascination with transformation eventually became Fulton & Roark, the American fine fragrance house Keller co-founded in 2013 with $11,000 and a belief that perfumery could be both…

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Omhu's Zero-Discount Strategy Behind Its Viral Teddy Sofa

Alexander Morabbi Wulsch is a Danish entrepreneur and business leader. Previously, he has held leadership roles in several companies across sectors including design (URU Design) and digital marketing/social media (Nordic Social). Alexander's background also includes earlier ventures, after a stint in banking he launched an e-commerce business selling socks online, before eventually co-founding…

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From Mommy Bloggers to Target Shelves: Tubby Todd's Story

Andrea Faulkner Williams is the head mama and co-founder of Tubby Todd Bath Co., which she launched with her husband, Brian Todd, as a solution to her own family’s sensitive skin in 2014. For years her family struggled with dryness and eczema, and smooth skin always seemed impossibly out of reach. It was frustrating spending money on one product after another that wasn’t helpful, clean, or safe…

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How Canadian Ecommerce Brands Save Thousands With a USLLC

M. Sal had his own Ecommerce store. He realized that no Canadian accountant understands US tax and virtually no one understands a Shopify business. That’s what led him to start SAL Accounting where their team now solve these problems for brands. In This Conversation We Discuss: 00:00 Introduction 01:13 Discussing the accounting brand 01:34 How the guest entered the ecommerce tax niche 03:09 The…

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From Iraq Prototype to Millions: Sheath Underwear's Story

Robert Patton is the Founder and CEO of SHEATH, a premium men's underwear brand he conceived while serving as a U.S. Army Sergeant in the scorching heat of the Iraqi desert. After two combat deployments, Robert left the military with a mission: to create performance-driven underwear built around a patented dual pouch system that delivers unmatched comfort and support for active men. What started…

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Co-Founder Swim Lanes and the LNDN GRAY Launch Story

Lndn Gray Co-Founder Tyler Straub is a creative director, photographer, and entrepreneur with more than 13 years of experience building and scaling high-growth brands across the creative, technology, and consumer sectors. Before launching Lndn Gray in 2023, Tyler held leadership roles at high-growth companies including Blade, Bird, and Gametime, where he became known for cross-functional…

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Fixing Affiliate Tracking and Fraud: SATHI Founder Yash Chavan

Yash Chavan is the founder and CEO of SARAL and SATHI. SARAL has helped 200+ DTC brands including Grüns, Spacegoods, and Slumberkins generate over $59M in influencer-driven revenue. SATHI is his team's newest product: a Shopify-only affiliate platform built around two breakthroughs: cookieless tracking and multi-touch attribution. Yash is running every SATHI demo personally for a limited time…

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Turning Investor No's Into New Networking Leads | Jordan Nathan | Caraway Home

Jordan Nathan is the Founder and CEO of Caraway, the disruptive, non-toxic and thoughtfully-designed home brand known for its colorful ceramic cookware. Prior to launching Caraway, Jordan was instrumental in the rebranding of Vremi (owned by Aterian, NASDAQ-ATER), where he successfully launched over 200 kitchen products in 18 months that sold into over 1 million homes, and was promoted to CEO of…

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Defining Your North Star for Clearer Ad Messaging | Katrina Adams | Timeline

Katrina is a growth leader with over a decade of experience in DTC marketing, specializing in new customer acquisition, paid media, and creative strategy. She currently serves as Director of Growth Marketing at Timeline, where she’s helped scale the brand across both nutrition and skincare to nearly nine figures. She’s known for building high-performing acquisition engines by combining data,…

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Balancing Priorities to Secure Ecommerce Stability | Jacques Spitzer | Raindrop | Bonus Episode

Jacques Spitzer is a 4x Emmy® award-winning creative agency founder who was named to AdWeek’s Agency Vanguard as one of the top 20 leaders shaping the future of advertising. His agency, Raindrop, has generated billions in campaign sales for powerhouse brands like Dr. Squatch, Native and Grüns and insurgent brands like Good Culture, Hello Panda, Magic Spoon and more. Raindrop’s creative force has…

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Breaking Out of Promotional Fluff to Scale | Angela Clark - Mubarak | Eclipse Media Advisory Group

Angela Clark - Mubarak is a senior digital and eCommerce executive with 30 years of experience building and transforming digital businesses at some of the world's most recognized consumer brands — including Patagonia, Levi Strauss, eBay, elf Cosmetics, Williams-Sonoma, True Religion, and Eddie Bauer. Most recently VP of Digital at Patagonia, Angela now leads Eclipse Advisory Group, a consultancy…

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Balancing Advanced Tech with Human Discernment to Scale | Laura Cantor | New York & Company

In this episode, Laura Cantor shares key takeaways from her experience at Vendors in Partnership, including emerging trends in retail, the growing importance of meaningful partnerships, and how brands can cut through the noise in a tech-saturated landscape. She dives into why people—and the partnerships they build—are still the foundation of innovation and growth, even as AI continues to transform…

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Prioritizing Core Metrics Before Optimizing | Kevin McLaughlin | SlideRule Analytics | Bonus Episode

Kevin McLaughlin is a Google Analytics and Tag Manager expert specializing in building custom Google Analytics implementations that give you consistent, accurate, and easy to use results that actually help you make better business and product decisions. Because of his years of experience in product development and management, he knows how to implement your marketing analytics tools so you can…

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Serving Niche Audiences to Create Category Leadership | Catherine Hayden | Kate Farms

Catherine Hayden is the Chief Marketing Officer at Kate Farms, the #1 doctor-recommended plant-based nutrition brand. Since joining the company in 2018, she has helped scale Kate Farms through rapid growth, multiple funding rounds, and its acquisition by Danone, while building an omnichannel business spanning healthcare, direct-to-consumer, subscription, Amazon, and retail. Catherine began her…

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Building Products That Solve Actual Customer Pain Points | Bob Verlaat & Nick Nijhof | Hears

Bob Verlaat and Nick Nijhof are Amsterdam-based entrepreneurs and Co-Founders of Hears, the fast-growing hearing protection brand redefining earplugs through premium design and industry-leading sound clarity. Prior to Hears, the duo successfully scaled luxury sleep wellness brand Dore & Rose to $30M in revenue, building deep expertise in branding, Ecommerce, and consumer behavior. Their…

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Removing Buyer Friction Through Direct Feedback | Jason Zigelbaum | ZigPoll | Bonus Episode

Jason Zigelbaum is the solo founder behind Zigpoll—the zero-party data platform trusted by Sony, HP, Kraft Heinz, and Hallmark. Zigpoll collected over 100 million survey responses and counting. Third-party cookies are going away. Ad platforms are losing signal. Brands that don't collect first-party data are flying blind. Zigpoll fixes that. Zigpoll makes it dead simple to launch contextual surveys…

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Rebranding Common Goods for Modern Consumers | Hilary Dubin & Caroline Vasquez Huber | Jones

Hilary Dubin is co-CEO and head of Jones’ digital product & behavioral support program. She graduated from the University of Pennsylvania magna cum laude, majoring in cognitive science with a concentration in computation and cognition, an honors thesis on the effects of gender, realism, and role of virtual agents, and a minor from Wharton in consumer psychology. She worked in David Brainard’s…

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Maximizing Profitability Through Smart Product Engineering | Ethan Haber | Happy Habitats

Ethan Haber is an inventor, founder, and CEO who built Happy Habitats—an award-winning, industry-recognized small-pet products brand—from the ground up with no outside funding. Under his leadership, the company achieved distribution across North America and beyond, brought the business to six figures in 2025, and earned multiple Best in Show awards at Superzoo and Global Pet Expo. Ethan is…

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Transforming Cold Calls to Ecommerce Consultations | Sean Wendt | dtcmvp | Bonus Episode

Sean Wendt is the founder of dtcmvp. dtcmvp connects shopify partners with leaders at established brands. From intros to insights, they handle everything: you reach your ideal audience, build a better product, and attract more brands. In This Conversation We Discuss: [00:00] Intro [01:30] Understanding prospects’ rejection [05:48] Defining the role of outbound sales reps [10:54] Crafting a strong…

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Building Store Tech That Lets Your Products Shine | Gustavo Cardona | Levain Bakery

Gustavo Cardona is VP of Technology at Levain Bakery, where he leads IT infrastructure and data strategy to bridge innovative technology with the operational reality of a craft-focused, omnichannel retail business. He's responsible for building Levain's enterprise systems, including integrating Toast, NetSuite, and CrunchTime into a unified data platform, migrating the organization to real-time…

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Overcoming Purchase Friction in THC Online Spaces | Xander Shepherd | Artet

Xander Shepherd is the co-founder of Artet, a brand that is changing the way we gather, toast, and experience cocktail culture. Rooted in tradition with a modern twist, Artet was founded by two brothers, and their cousin who wanted to create an alcohol-free alternative that blends sophisticated mixology with nuanced botanical flavors. With its amaro-inspired aperitif and a selection of elevated…

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Breaking the Patience Myth to Accelerate Your Path to 8-Figures | Scott Dancy | Azuna

Scott Dancy is the founder and CEO of Azuna, a fast-growing challenger brand in at-home odor elimination. Since launching in 2019, Scott has scaled Azuna into a serious category disruptor. Prior to launching Azuna, Scott built, scaled, and sold several companies across cybersecurity, staffing, and energy - with curiosity as his fuel. During the dot-com boom, Scott was the youngest member of the…

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Leveraging Visual Design for Viral Marketing | Cleo Davis-Urman | Barrière

Cleo is the Co-Founder of Barrière and also serves as the brand’s CEO and brand-lead. Before starting Barrière with her Co-Founder, Alexa Adams, in 2020, Cleo had over a decade of experience in corporate fashion and styling. She was inspired to leave the corporate world and start Barrière to offer a chic, yet medically-effective masking option to customers during the global pandemic. This led her…

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Building Smart Pitches with a 3-Step AI Prompt | Gloria Chou | Gloria Chou PR | Bonus Episode

Gloria Chou’s untraditional, proven approach has helped small businesses across industries earn over a billion organic views and land features in outlets like Forbes, Vogue, Oprah Daily, BuzzFeed and Business Insider —all without pay-to-play. Named the #1 small business PR expert by ChatGPT and Al search, she's leading the charge in helping overlooked founders dominate visibility—not just in the…

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Replacing Initial Ideas to Build What Customers Need | Samantha Diamond & Breanna Hughes | Bird&Be

Samantha Diamond and Breanna Hughes are Co-Founders of Bird&Be, the fertility brand providing evidence-backed, comprehensive at-home tests and supplements for both partners at every stage of the fertility journey. In This Conversation We Discuss: [00:00] Intro [01:31] Turning a diagnosis into a mission [03:23] Becoming your product's success story [04:44] Callouts [04:54] Finding focus groups with…

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Using Free Channels to Reach Early Ecommerce Buyers | Russell Breuer | Spot & Tango

Russell Breuer is the Founder and CEO of Spot & Tango, an innovative pet health and wellness brand that provides dogs with high quality, human grade meals, delivered direct-to-consumer. Russell was inspired by his dog, Jack, to create the company, which now has over $100+ million in annual revenue and has sold over 120 million meals since inception. Prior to Spot & Tango, Russell worked in private…

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Letting Customer Behavior Guide Distribution Strategies | Lauren Barker | Uresta

Lauren Barker is the CEO and Co-founder of Uresta, the first self-managed, FDA-cleared bladder support device for stress urinary incontinence. With nearly a decade in finance before joining Uresta, Lauren brought the analytical skills to identify a massive market gap and the vision to build a solution that prioritizes women's quality of life over symptom management. She personally reads every…

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Dominating Ecommerce with Sharp Messaging and Strong Hires | Alissa Miky | Aqua Theon Inc and OoMee

Alissa Miky is a Japanese entrepreneur and the founder of OoMee, the first seaweed-based beverage in the U.S. She’s the youngest woman ever recognized on Forbes Japan’s Top 100 list. After running a successful flower business, Alissa created the viral seaweed candy company Misaky.Tokyo, and later launched Aqua Theon, a seaweed tech company. In spring 2025, Alissa turned her proprietary Seabiotics™…

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Turning Customer Feedback Into Products That Doubled Sales | Tamara Coleman | Bark Bistro

Tamara is the Founder & CEO of Bark Bistro Company, creator of Buddy Budder—a line of 100% natural peanut butters made for dogs. What began in her kitchen has grown into a nationally distributed brand available DTC, Ecommerce, independent retailers, and now expanding into mass and grocery channels. She is passionate about blending innovation and creativity, brand design, and business strategy to…

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Natural Distribution Strategies That Actually Work | Ryan Emmons | Waiākea

Co-founded in 2012 by Ryan Emmons, his cousin Alex Preston, a Hawaiian artist and game designer, and friend Matt Meyer, Waiākea Hawaiian Volcanic Beverages is a premium beverage company from Hilo, Hawai‘i, offering volcanic water, sparkling water, and coffee, crafted with deep respect for the land, its people, and the responsibility that comes with both. Rooted in sustainability, Waiākea is…

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Landing Shelf Space with Persistent Outreach | Julian Tcherassi | Magiktea

Julian Tcherassi is the founder of Magiktea, the first USDA Organic & Wildlife Friendly certified palo azul tea brand in the world. Under his leadership, Magiktea has grown from a small independent startup into a nationally recognized wellness brand, now available in over 1,000 health food stores nationwide. Passionate about natural remedies and sustainability, Julian started Magiktea with the…

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Prioritizing an Ecommerce Niche over Big Player Competition | Eliah Thanhauser | North Spore

Eliah Thanhauser is the Co-Founder and CEO of North Spore, a company dedicated to making mushroom cultivation accessible to all. Since its inception in 2014, they’ve grown from a small operation in a garage in Maine to a vertically integrated manufacturer and a national leader in mycological supplies. Eliah’s journey began with a passion for sustainable agriculture and a desire to empower…

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Rethinking Operation Norms for Ecommerce Growth | Irene Chen & Matthew Grenby | Parker Thatch

Irene Chen is the Co-Founder and Partner at Parker Thatch, a role she has held for over 24 years. Her top skills include Brand Development, Fashion, and Social Media. Before co-founding Parker Thatch, Irene served as the Director of Product Development for Donna Karan. She is a graduate of the University of California, Los Angeles. Matthew Grenby is the Partner and Co-Founder of Parker Thatch, a…

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Partnering With Experts for Early Smart Advertising | Kate Voyten | Cadence OTC

Kate Voyten is a seasoned business leader with over 20 years of experience revitalizing small brands and stagnant businesses. She started her career at Procter & Gamble, working first in operations and eventually moving into brand management, where she ran businesses across the U.S., Europe, and Asia. Her consumer-centric approach to innovation and commercial strategies, combined with her…

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Turning Career Lessons Into Ecommerce Wins | Laura Andersen | AlumiTubs

Laura Andersen is the owner and managing director of AlumiTubs. Made to handle it all, AlumiTubs is made to last for generations. Obsessively designed to outperform and outlast, it's the classic cedar hot tub, upgraded for a lifetime of performance. AlumiTubs is 100% Canadian handcrafted from materials made to stand the test of time. It’s perfect for the backcountry or the backyard, with flex…

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Building Demand Momentum Through Strategic Timing | Rima Mattok | Taboola | Bonus Episode

Rima Mattok is the Director of Demand Generation at Taboola, where she leads the global acquisition and engagement strategy of Realize, a performance advertising platform focused on driving measurable results for brands. With a background in user engagement, Rima brings a deep understanding of audience behavior and conversion optimization—experience that shapes her approach to helping marketers…

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Designing Emotional Touchpoints With Thoughtful Products | Monica and Rod Kosann | Monica Rich Kosann

Monica Rich Kosann is an internationally recognized fine jewelry brand based in New York. Rooted in the idea that every woman has a story to tell, the collection encompasses lockets, rings, necklaces, bracelets, and earrings that inspire and empower the wearer. The eponymous label was founded in 2004 by Designer and Chief Creative Officer Monica Rich Kosann–member of the Council of Fashion…

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Creating Agile Systems That Scale With Your Business | Matt Ezyk | Hanna Andersson

Matt Ezyk has decades of experience building, scaling and leading digital commerce technology and strategy at some of the most innovative companies in the world. Matt serves as Senior Director of Engineering, Ecommerce at Hanna Andersson which is a leading direct-to-consumer premium children's apparel and lifestyle brand. Prior to joining Hanna Andersson, he led digital at Pet Supermarket with…

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Simplifying International Sales for Ecommerce | Robert Khachatryan | Freight Right | Bonus Episode

Robert Khachatryan is the founder and CEO of Freight Right Global Logistics, a Los Angeles–based international freight forwarder. A lifelong entrepreneur, Robert began his business journey at age nine selling newspapers on the streets of Yerevan. A member of the Board of Advisors at USC’s Randall R. Kendrick Global Supply Chain Institute, Robert founded Freight Right in 2007 during the global…

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Strategizing Launch Traffic for Sustainable Impact | Dima Zelikman | Unbound Merino

Dima Zelikman is the Chief Marketing Officer and Co-Founder of Unbound Merino, where he leads brand strategy, growth marketing, and creative direction. With a focus on simplicity, versatility, and performance, he has helped shape Unbound Merino into a global travel clothing brand trusted by customers in over 100 countries. As CMO, Dima drives the vision of the “Pack Less. Experience More.”…

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Building an Ecommerce Career Without Fancy Tools | Kendal McMullen | Global Healing

Kendal McMullen is passionate and data-driven with a knack for turning insights into impactful omnichannel strategies. From analyzing consumer behavior to optimizing cross-channel marketing, she thrives on making data work to connect authentically at scale. In This Conversation We Discuss: [00:00] Intro [00:42] Sponsor: Taboola [01:56] Scaling wellness brands with quality focus [03:35] Solving…

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Knowing Your Whys for Long-Term Brand Success | Anna Brakefield | Red Land Cotton

Anna Brakefield’s story begins on her family’s cotton farm in North Alabama, where she grew up surrounded by the rhythms of agriculture and the values of hard work, stewardship, and tradition. Her father, Mark Yeager, instilled in her a deep appreciation for the land and the premium cotton it produced—lessons that would later inspire a business built on craftsmanship and sustainability. After…

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Designing Exclusive Launches That Spark Real Market Pull | Andrew Lipp | EQL | Bonus Episode

Andrew is a self-proclaimed tragic sneaker fan and proven brand builder. After nearly a decade of leading multiple marketing functions at Google, Andrew and two of his colleagues embarked on a mission to build the world’s fairest hype commerce platform. As CEO, Andrew leverages his marketing expertise and first-hand fandom experience to drive this mission forward. After launching just over a year…

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Living Inside Your Business to Unlock Growth | Dan Abel Jr. | Bissinger's

Dan Abel Jr. is the Chief Chocolate Officer of two beloved St. Louis-based companies: Chocolate Chocolate Chocolate Company and Bissinger’s Handcrafted Chocolatier. Dan occasionally goes by another nickname: “Willy Wonka of the Midwest.” But no matter what you call him, he’ll never forget his roots. Dan is a 2nd Generation Chocolatier & son of the founder of Chocolate Chocolate Chocolate Company.…

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Serving Diverse Buyers With a Smarter Media Mix | Christine Monaghan | Almond Cow

Christine Monaghan is a builder of growth engines and a weaver of stories, helping brands scale from startup chaos to sustainable success. She blends storytelling with systems, tech with brand, and strategy with hands-on execution to deliver results that last. In This Conversation We Discuss: [00:00] Intro [00:33] Sponsor: Taboola [01:49] Building brands through storytelling [04:34] Tracing the…

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Cracking the Code to Content That Actually Works | Michelle Songy | Press Hook | Bonus Episode

Michelle Songy is a serial entrepreneur and the Founder of Press Hook, a platform that helps brands get media coverage through a hybrid model of earned, affiliate, and paid press opportunities. Prior to Press Hook, Michelle founded and sold Cake Technologies to American Express. She’s passionate about making PR more accessible and transparent for small businesses, especially mission-driven…

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Turning Early 100 Buyers into Loyal Advocates | Elina Panteleyeva | Dood Woof

Elina Panteleyeva is the founder of Dood Woof, a 7-figure brand built specifically for Doodle dog breeds. After getting laid off, she bootstrapped her business from $0 to 7 figures in 15 months with no prior Ecommerce experience, no team and no outside investors. outside funding. Elina scaled fast by focusing on niche product-market fit, building a raving fan base, and using scrappy organic…

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Translating Cross-brand Knowledge Into Wins | Jennifer Peters | OLLY

Jennifer is the Director of DTC, Martech, and Digital Compliance at OLLY, a Unilever-owned vitamin/supplement brand, and a seasoned eCommerce veteran based in the Bay Area. She specializes in building digital marketing programs, profitable eCommerce stores, and seamless customer experiences. Her expertise includes advanced Martech ecosystems, customer data platforms (CDPs), marketing automation,…

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