Identifying Good Search Visibility (SEO/GEO) Clients
Lessons Learned and Hard-Won from the Developer Tools Space
Erik Dietrich on the Business of Marketing
The subset of my content that has to do with digital marketing.
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The Benny-Blanco Death of Developer Marketing
I was perusing the Heavybit newsletter this week when I decided to wander over to their site and see what they were up to.
Want the Answer Engines to Send You Traffic? Show Up in Organic
R&D Regression Analysis and Notes from the Field
The Interesting Case of Flattening Mean Time to Mediocrity
Editorial note: I originally wrote this over on DaedTech (rather than Hit Subscribe), but thought it migh have enough crossover relevance to marketing to post here.
The Mind-Bogglingly Good Economics of Content Maintenance
A Detailed Look, With Modeling and Data
Generative AI and the Bullshit Singularity
I originally wrote this post over on DaedTech, my former-management-consulting-now-rant site.
The Awesome Power of Self-Deprecation in ContentOps
Most content operations will tend to throw expensive and often-time consuming quality control gates at content production. But you have another, often elegant, option.
A Content Vendor of Record With Your Own Freelancer Bench
Hire Your Favorite Freelancers, Even from the Enterprise-iest Enterprise
Surviving the Great Commoditizer
Stop Getting 'Good' at ChatGPT
How to Delegate Effectively as Your Responsibility Grows
Editorial note: I originally published this on the Hit Subscribe blog.