What 7/10 Actually Is

4/20 gets all the attention. But 7/10 belongs to a different corner of cannabis culture. The culture that’s quieter, more technical, and extremely passionate about the plant. The concentrate community.

Dabbers and extract enthusiasts are the people who treat cannabis like a craft. They care deeply about sourcing, process, texture, temperature, and flavor in ways that most consumers never think about.

7/10 is their day and of course, it’s one of our favorite days of the year.

Something we don’t say loudly enough at High 90’s is that we’ve always had concentrates.

While our vapes and pre-rolls tend to get most of the spotlight our concentrate line has been quietly sitting there for the people who know. The ones who know what they’re looking for and don’t need to be sold on it.

This year, for 7/10, we’re bringing concentrates out of the background and into the conversation a little bit.

This year we’re dropping something special for the holiday this year. High 90’s Live Badder.

If you’re not familiar, live badder is a concentrate made from fresh frozen cannabis, processed in a way that preserves the full terpene profile while creating a smooth, creamy, scoopable texture that’s satisfying to work with and consume.

What makes live badder special is what’s inside it. Because it starts from fresh frozen material, the flavor is full, the smell is amazing, and the experience is a step above anything made from dried or cured material.

There’s a reason 7/10 feels different from other cannabis holidays. The people who celebrate it are enthusiasts in the truest sense of the word.

They’re the ones doing deep research on extraction methods. Comparing terpene profiles. Dialing in their rig temperature to the exact degree. Sharing their setups and their finds with each other.

It’s a niche inside an industry that’s already considered niche and it is one of the most tight-knit, knowledgeable, and genuinely passionate communities in cannabis.

We couldn’t be more thrilled to bring our Live Badder to that community this year.

Whether you’re an OG dabber or you’ve been curious about concentrates and never made the jump, July 10th is the best possible day. Grab the Live Badder and dial up your temp.

If you’re curious about concentrates, this is a great entry point. Live badder is flavorful and an upgrade in experience from what most people are used to.

Thank you to the concentrate community for holding the standard. For caring about what’s actually in the product, how it’s made, and what it tastes like. You make the industry better.

This one’s for you!

-TSS

🛢️ Our 7/10 Live Badder drop is available now in a limited run. Don’t sleep.