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The best product marketing campaigns follow a very simple road map: “ Show it, sell it; hide them, keep them” Show it : Optimize your marketing to get to the “ Aha, i knew this was a problem i have and this thing solves/improves it.” Sell it : Sell them, the problem,culture or whatever your products/processes can do for them. Hide Them : Hide your customers from other (hopefully inferior) ways of…
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