Hey Sue is where leaders get real. Candid, unfiltered conversations about leadership, growth, sales, and the messy truth of life. Each episode, host Sue Heilbronner talks with founders, executives, and change-makers about the challenges they’re facing right now. Sue is a top conscious leadership executive coach who has worked with hundreds of leaders and teams. She draws on 15+ years as a tech executive, her early career as a U.S. Department of Justice attorney, and her experience as co-founder…
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My friend Vlada Bortnik — CEO of Marco Polo and host of the Heartful Wonders podcast — recently had me on her show, and she asked me a question I wasn't fully prepared for: What if the emotion you think is your heart is actually fear? It's a good one. Decisions rooted in shame or self-doubt can feel exactly like intuition. The difference, I've come to believe, is direction: whether you're moving…
In this inspiring episode, Sue sits down with renowned architect EJ Meade of Arch11 to explore the journey of building a meaningful career, the power of authentic client relationships, and the courage it takes to be selective about your work. EJ shares stories from his 30+ years in architecture, the lessons learned from both awards and challenges, and his vision for the next chapter. Whether…
In this episode, Sue talks with Amit Shah, Chief Operating Officer of Virta Health, to explore how passionate leadership and evidence-based nutrition can transform metabolic health. Amit shares about Virta’s goal of reversing diabetes and obesity by centering its core values—putting people first and trusting evidence-based science—across every team at the company. The ways that this passion and…
Sue Heilbronner calls Leah Pearlman her “best friend.” Leah calls Sue “one of her best friends.” For some time, that bummed Sue out, but she got over it. For the last 15 years, all of Sue’s best decisions have been influenced by Leah’s wisdom, and the book dedication in Sue’s new book reflects that gratitude. In this episode of the HeySue podcast, Sue and Leah peel back the layers of Sue's mindset…
In this episode, Sue dives deep with Ian MacGregor, co-founder and CEO of Skratch Labs , to explore a radical approach to building a business that refuses to compromise its values for market share. From pro cycling to creating a revolutionary sports nutrition brand, Ian shares how staying committed to the company’s core customer can be the most powerful growth strategy. We explore: The radical…
Join Sue Heilbronner as she sits down with master metalworker and jewelry designer Todd Reed to explore a revolutionary approach to selling that transcends transactions. Todd shares how he built a brand rooted in creativity, emotional connection, and authentic design. We talk about: Why emotional needs matter more than price points in creating meaningful customer relationships How downsizing his…
In this episode, Sue sits down with Ellen Kindelsperger – sports chiropractor, strength coach, and founder of ChiroLab in Boulder – to talk about selling with a focus on customer satisfaction, loyalty, and scale. Ellen shares how she’s built a thriving practice without pushing packages or locking people into long-term commitments. Instead, she leads with generosity, grounded confidence, and what I…
Welcome to the first episode of a special new focus for the HeySue Podcast: the Never Ask for the Sale Series. These new episodes are inspired by the September 2025 launch of Sue Heilbronner’s newest book, Never Ask for the Sale: Supercharge Your Business with the Power of Passionate Ambivalence . Never Ask is based on the philosophy or sales technique Sue calls “passionate ambivalence,” the…
Sarah Climenhaga is a writer and facilitator of Byron Katy’s The Work. She is also a self-professed attention hog who loves to talk! But in this live coaching session with Sue and Leah, she brings her secret worry: “Does anyone actually care about what I have to say?” In this episode of the HeySue podcast, Leah and Sue inquire about the two competing voices in Sarah’s mind, the one who loves to…
Fernanda Bertrand is a business coach and the host of her own podcast. She came to the session with Sue and Leah wanting to better understand the “darker side” of her – a judgmental voice – that keeps intruding on her thoughts. She admits that she has been judging herself and others her whole life... and she judges herself for that! In this live coaching episode of the HeySue podcast, Sue and Leah…