Software isn’t dying, but it is becoming more honest
A giant leap towards outcomes-based billing
Blog - Helen Min
Latest posts
Developer Marketing in the Age of AI
Updates to an evergreen post
How to ask someone in your network to help you get your dream job
Avoid common mistakes and help people help you.
Former CMO in search of martech companies to back
Yes, I’ve seen that one...
How to earn media (and why you want to)
My conversation with a “PR Person”
You are your company’s biggest media asset
Owned or earned media is a false choice
Marketing Debt
How to avoid or escape this common Catch-22
Wanted: Smart Generalists
Why your first marketing hire should be a generalist (and where to find them)
Developer ‘Marketing’
A strong developer brand is more valuable than ever. So how do you build one?
On Product Marketing
PMMs are in high demand. Some advice for your search.
Hiring your first Head of Marketing
(Spoiler: Don’t)
Tech Marketing: How we got here
What makes technology marketing unique? What makes marketing at startups especially unique?