Hel Looks is selected street styles from Helsinki.
“I’m wearing my beloved cowboy hat (of course!), tinkling scarf, self-made crochet star bra, thrifted leggings and all my plastic jewelry found on Kierrätyskeskus and yard sales. Bright colours and cartoons inspire my outfits, I also love to experiment with surprising combinations and crafting clothes myself.” 27 June 2026, Kaivopuisto
“I am wearing brown glasses and a Cuba-shirt that are from Vinted. The skirt I got from a vintage store in Amsterdam couple years ago and the cowboy boots are borrowed from a friend. I buy almost everything second hand and love finding unexpected things that way. I like wearing colors, especially pink, and pairing clothes that at first glance don’t really go together but then are so…
“I’m wearing a thrifted cunty pink miniskirt and a rainbow fishnet mesh dress on top of it with a cute colorful candy bikini top peaking underneath, a pink Hello Kitty belt and a rainbow scarf used as belt, and last but not least my favourite pink platform boots. I get my inspiration mainly from Harajuku street fashion and also from the thought of just bringing some colour and light…
“The top was originally a mini dress but I cut off the bottom half. The loafers are a bit too big so I always have to wear thick sports socks with them. Everything is secondhand except for the socks, which are from the grocery store next to my home. I’m inspired by 80s streetwear, 90s sportswear, 50s feminine fashion, old-school mafiosos, pin-up girls, witches, punks and goths, biker…
“Most of what I’m wearing is from various stores in Japan, as I did an exchange semester there for 6 months. My necklace is from my late grandmother and I also buy a lot of my clothes on Vinted. My style is inspired by my mood, different aesthetics, J- fashion and different fashion eras. I don’t like to stick to one specific style and prefer mixing things up and trying different…
“I’m wearing a red lace dress , light blue tights with red underwear on top of them, blue cowboy boots and gaiters that I cut out from old stockings. Recently I have been really into camp fashion and I love to channel that in to my looks. My style is also largely inspired by people around me and all the media I consume.” 27 June 2026, Kaivopuisto
”I’m wearing a green sweater (which reminds me of moss) and matching baggy green pants with a wraparound skirt on top. All second hand! The lace ribbon around my neck was borrowed from my roommate and my bag is also a thrifted gem. I love expressing myself with my style, I feel that my outfits represent who I am and how I feel. I take a lot of inspiration from nature and mythical…
”I’m wearing vintage leather boots , my favorite dress with beautiful lace details, cross earrings from Vinted I wear almost daily, choker necklace from a local second hand store, and most importantly a white rosary necklace from the Vatican. I am inspired by a lot of things, including classic ghost stories, I wear a lot of white and vintage night dresses, something that a ghost would…
”I’m wearing my grandpa’s old scarf, my grandma’s bracelet, and my crush’s boots , other things are thrifted. I like to wear things that show off my top surgery scars. I’m inspired by gender-benders, Bowie, The Rocky Horror Picture Show, and my friends. But the most important part is the sign, because pride is a protest, and it has always been about solidarity…
“I’m wearing a pink tank top with a Nyan cat I painted. And I’m wearing jorts that my mum hated, but I love them. I’m an art student so I made almost all of the button pins and accessories myself, and also painted my shoes. My style is kidcore and I express my interests with color and art. I don’t like the idea that everyone should follow the same trends. I think…
“I’m wearing my favorite dress that I thrifted last year with my sibling’s old skirt and some accessories that I have also found from many thrift stores all around Finland. I aim to avoid supporting fast fashion by upcycling and buying clothes second hand since sustainability is really important to me. I draw inspiration from different types of alternative fashion and like to…
“My style is inspired by Harajuku fashion, mainly decorakei and all things I find cute. Now I’m wearing a (mostly) yellow outfit with two layered shirts, altered shorts, two pairs of socks, legwarmers and chunky sneakers. My accessories are a mix of handmade items and things found from miscellaneous shops and thrift stores.” 27 June 2026, Kaivopuisto
“I’m wearing my jeans which I have sown old lace doilies and some self-made patches to, Tæl shirt which I bought from their gig and dyed with tea, a flannel shirt bought from Uff and my dad’s old hat. I’m the most inspired by the people I see, diy ethics, history and music like crust punk.” 27 June 2026, Kaivopuisto
“Most of the clothes and accessories are thrifted, with the exception of two armcuffs, one is from Istanbul’s Grand Bazaar, and the other is self made from wire. My clogs are also new, they became an important part of this fit due to a recent foot injury - I wouldn’t have it any other way. We are of course rocking a few Pride pins and a genderfluid flag as well. When seasons…
“In this pic I have on my very own leather punk vest . I made most of the patches on it by cutting up my dad’s old shirt. Then I have on a bra that I sewed some spikes on to and shorts that I cut from old jeans and painted some UK flags on the back pockets. I also have on a thrifted dog collar and some chain from the hardware store. My boots are some pretty broken and dirty faux…
“My shoes are Doc Martens boots I bought second hand a few years ago from a classmate. All other items I’m wearing I have made myself from recycled materials: pants are made from an old curtain I dyed purple, for the vest I bought a piece of greed corduroy from Uff, the lining is made from an old curtain as well and the white shirt is made out of an old bedsheet. The scarf is a square…
“This time I was styled by my talented boyfriend, who has greatly helped me find my style. My dress is thrifted, and so was my necklace originally, before being gifted to my boyfriend by their aunt. My bag was a present crocheted by my little sister, to which I later sewed a lining. I’ve bought the charms on my bag from conventions’ artist alleys around Finland. My shoes were…
“My sweater and boots were bought from a friend. Belt buckle, pants, necklace and bag are from a thrift store but the belt itself I sewed from scrap denim. My girlfriend got me the sunglasses, after she somehow broke both of the hinges from my last pair. I think my style is just inspired by what I see on my friends, people on the streets ,or on the internet. I try to wear what looks and…
“I’m wearing my DIY crust pants and vest that I’ve been working on for the last year. Crust punk is what inspires my style mostly but I usually wear whatever I feel the most comfortable in.” 27 June 2026, Yliopistonkatu
Sini: ”I’m wearing a thrifted skirt and other things I already had in my closet. In this outfit I was inspired by the forest, deer and ethereal vibes like when the sun shines through the leaves.” Venus: ”I’m wearing my fit for Pride, so rainbow things! My style is inspired by things I see on social media, especially y2k style and pastel colored things I see on…