communication for a change
You are now on the perimeter of good and evil. On this site you will discover the principles and practices of persuasion that make Other Guys do what you want them to do without their permission, consent, and, if you are a true Child of the Night, without their knowledge. Is that what you are [ ]
Explain this. I show Other Guys one symbol on a screen very rapidly, then another, and another, and, you get it. I randomly assign the Guys into two groups. One group gets this string of symbols (again one at a time, not all at the same time). Group 1: Ђ Ѓ Є Ѕ І Ї [ ]
I originally got this wrong, but someone smarter set me straight. In an early version of the Persuasion Primer on CLARCCS Cues, I recounted a childhood memory of a TV actor who played a kindly physician who made house calls (!!!). The actor parlayed his fame as a TV physician into making money selling – [ ]
A perennial TACT for health persuasion aims at getting Other Guys to donate their organs. We’ve looked at a variety of attempts, mainly ones that fail to hit the TACT but sure make the authors look good, but we’ve also seen approaches that succeed. If you are hitting this TACT, think about China. In March [ ]
A new book and its review tell the old story. Trump. Idiots. Disregard. No science. No truth. All bias. The reviewer’s terrifying summary. It’s worse than just Trump. Today, all these factors have combined to create a maelstrom of unreason that’s not just killing respect for expertise, but also undermining institutions, thwarting rational debate and [ ]
I believe that the defining characteristic of expertise is an uncanny and ever present sense that you are wrong in what you are thinking or what you think you know. Children of the Night possess this expertise at least in persuasion what are you missing, what’s around the corner, what’s working against me, what’s [ ]
In a few days, I will cease daily publication on the Persuasion Blog and focus my writing on book length effort rather than the essay or post format. I will maintain the PB, Primer, and Case Studies for the foreseeable future, just not continue with daily work. Thus, all the great content, analysis, and unselfconscious [ ]
Physicians both believe themselves to be and have branded themselves as scientists. They rely upon established science from the research literature with an emphasis upon gathering all the data, evaluating it with rigorous public standards, then operating on that until better science comes along. But, as we’ve seen with something as scientific, effective, and simple [ ]
Edward Albee, the playwright who wrote The Zoo Story and Who’s Afraid of Virginia Woolf, passed away recently. Albee famously disagreed with almost all critics of his plays which can easily mislead you about his disagreement. In the New York Times obituary, the writer quoted from an Albee interview. “It is not enough for a [ ]
One of the more famous paintings of the 20th century. Even if you do not know French you know that it s not an apple, but a picture of an apple, a distinction with a persuasion difference. Magritte paints the General Semantics Persuasion Play®™© and points with irony at the dynamic tension between Fallen and Falling [ ]