Healthcare Success is a leading healthcare marketing and medical advertising agency for hospitals, doctors & medical practices. #HealthcareMarketing
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Every healthcare organization has a mission statement. Very few truly operate by it. In this episode, Morehouse School of Medicine Chief Marketing and Communications Officer Dorian Harriston explains why mission should function as an organization's operating system—not simply its marketing message—and how authentic purpose influences everything from physician recruitment to patient trust.
Healthcare organizations are under increasing pressure to improve patient outcomes while controlling costs—but doing both requires more than new technology or payment models. In this episode, Stewart Gandolf speaks with Michele Paige, Chief Growth Officer at Strive Health, about how patient-centered design, proactive care navigation, predictive analytics, and AI-powered engagement are helping…
Healthcare has spent decades optimizing individual parts of a fragmented system while costs continue to rise and outcomes lag behind expectations. In this episode, Nasim Afsar, MD, MBA, author of Intelligent Health, explains why AI's greatest opportunity may be helping healthcare shift from episodic care to a more continuous, personalized, and consumer-centered model.
While acquiring physician groups is rarely “easy,” successfully integrating them is far harder. In this episode, Synergy Orthopedic Specialists CEO Alex Fernandez shares lessons from decades of physician practice consolidation, explaining why delayed integration undermines growth, why physician alignment matters more than organizational charts, and how healthcare leaders can build platforms that…
Healthcare leaders often focus on staffing, technology, and operations while overlooking one of their most powerful performance tools: the physical environment itself. In this episode, Lorissa MacAllister, PhD, discusses how healthcare organizations can improve patient experience, staff satisfaction, operational efficiency, and financial performance through strategic facility design.
Few healthcare executives have had a front-row seat to the growth of three major multi-location healthcare platforms. In this episode, Matt Hall shares lessons from Pacific Dental Services, Platinum Dermatology Partners, and Smile Brands, offering practical insights on brand strategy, acquisitions, culture, and how successful organizations balance enterprise scale with local relevance.
What can healthcare leaders learn from the COVID pandemic that still applies today? Amy Comeau reflects on leadership, communication, trust, and organizational resilience, offering practical lessons for navigating uncertainty, workforce challenges, and future crises.
In this session, we’ll unpack how and why AI hallucinations occur in healthcare, why the risk is disproportionately high in this industry, and what it means for marketing, compliance, and digital strategy leaders. We’ll explore how organizations can proactively identify where AI is getting their brand wrong by drawing from real-world experience and emerging tools including LLM monitoring systems…
As AI-powered search changes how people discover and evaluate brands, traditional marketing attribution is becoming harder to trust. In this episode, Stewart Gandolf, Brandon Schakola, and Richard Wong discuss how AI is compressing the search funnel, why traffic is becoming a weaker KPI, and what marketers should focus on instead. They explore AI visibility, prompt tracking, media mix modeling,…
In Part 2 of Stewart Gandolf’s conversation with Smile Brands CEO Steve Bilt, dentistry becomes the case study for a much broader healthcare leadership lesson: sustainable growth comes from solving enduring market problems, reducing friction, and building systems that work before attempting to scale them.
