The bread paradox: why convenience always wins, and why SaaS isn't doomed

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Economists call this the "make-or-buy" decision: a rational actor produces something themselves only when the total cost, including time and opportunity costs, is lower than the cost of buying it from someone else. When a company pays for Notion, or Jira, or Basecamp, or any other tool, they're paying for what thousands of engineers, compliance officers, security auditors, and domain experts have…

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