# Hard Court

A weekly tennis briefing exploring the business, culture, and style of tennis.

Page: <https://rssamplifier.com/hard-court-com>  
Feed: <https://rssamplifier.com/hard-court-com.md>

---

## [Exclusive: Alex de Minaur signs with Ralph Lauren](https://www.hard-court.com/p/alex-de-minaur-ralph-lauren)

_2026-08-17 · Jessica Schiffer_

The Australian star talks Ralph Lauren, working with Wilson and learning to manage the pressure he puts on himself.

## [The business of Jessica Pegula](https://www.hard-court.com/p/jessica-pegula-business-sponsors-adidas)

_2026-08-13 · Jessica Schiffer_

Jessica Pegula has 14 sponsors, a skincare brand, a podcast and a knack for bringing brands into tennis. Her next business decision: what she wears.

## [The Hard Court Index: Naomi's cookout, Defyer’s rollout, and Nike's US Open kits](https://www.hard-court.com/p/hard-court-index-osaka-defyer-nike)

_2026-08-03 · Jessica Schiffer_

From community-building to cinematic storytelling and questionable mesh, here's what caught my attention last week.

## [Alex Michelsen on finding his way](https://www.hard-court.com/p/alex-michelsen-interview)

_2026-07-29 · Jessica Schiffer_

The 21-year-old American reflects on his biggest wins, returning from injury and the strange reality of trying to beat your best friend.

## [Naomi Osaka isn’t looking back](https://www.hard-court.com/p/naomi-osaka-isnt-looking-back)

_2026-07-27 · Jessica Schiffer_

The four-time Grand Slam champ reflects on rejecting the comeback label, building community and growing into a different version of herself.

## [DC Dispatch: Tiafoe, Venus, Fritz and a few fashion scoops](https://www.hard-court.com/p/dc-open-tiafoe-fritz-venus-fashion)

_2026-07-26 · Jessica Schiffer_

Quick conversations with Frances Tiafoe, Taylor Fritz and Venus Williams, plus the latest tennis fashion scoops.

## [The tennis player vlog boom has hit its first reality check](https://www.hard-court.com/p/tennis-player-vlogs)

_2026-07-23 · Jessica Schiffer_

Tennis player vlogs arrived with big ambitions. Seven months later, they're exposing the realities of turning athletes into creators.

## [My afternoon with Andre](https://www.hard-court.com/p/andre-agassi-interview-wimbledon)

_2026-07-16 · Jessica Schiffer_

A wide-ranging conversation on tennis culture, Wimbledon, Laver Cup, and the mindsets that shaped Andre Agassi's career.

## [Three weeks at Wimbledon](https://www.hard-court.com/p/three-weeks-at-wimbledon)

_2026-07-14 · Jessica Schiffer_

The highs, lows, and lessons from three weeks spent inside tennis's most iconic tournament.

## [Pirate.io on Google Play (Sponsored)](https://crawlproof.com/a/oNCEqy2qqkpm)

_2026-07-14 · **Sponsored**_

Open the Pirate.io listing on Google Play to view the app’s details.

## [How the walk-on became tennis' most valuable marketing moment](https://www.hard-court.com/p/tennis-walk-on-fashion)

_2026-07-04 · Jessica Schiffer_

Why brands are turning the short walk from the locker room to the court into a runway and helping the sport in the process.