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Luka Harambasic | All · Oct 1, 2025

Electricity Maps

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Luka Harambasic

The world’s most comprehensive electricity data platform. Companies use it to figure out where their energy actually comes from and what to do about it.

I used Electricity Maps data back at Monta and loved the product, so when the chance came, I couldn't say no. I drove product-led growth end-to-end: pricing experiments, self-serve flows, writing production code, building automations. I started manual to figure out what was actually needed, then let the process run autonomously or with a human in the loop.

  • Intercom AI: Set up AI-first customer support hitting a >90% automated resolution rate; handled the remaining conversations manually.
  • n8n Automations: API trial flows, Scope 2 carbon accounting pipelines calling internal APIs, Intercom-to-HubSpot sync, Clay contact enrichment and qualification, plus many smaller ones.
  • Product-Led Growth: Ran pricing experiments, built self-serve motions via Stripe (which didn't work out at all), validated API trials as lightweight experiments (Tally → Intercom → n8n) before baking them into the product, shipped onboarding sequences and an internal changelog process with PostHog annotations.
  • Production Code: Shipped it, and defined with the engineers what (AI) code can go to prod.
  • AI Agents: Custom Dust.tt agents for user snapshots, daily Intercom summaries, and product insights at scale.

It wasn't the longest stay 😅 I met amazing people and I learned a lot, but it wasn't the right time for me and I got an offer that was hard to say no to.

Read the original on harambasic.de

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