When trust in institutions, corporations, and technology plummets, how does consumer behavior adapt? In Episode 31, Dan Fleetwood is joined by Rebecca Brooks, Founder & CEO of Alter Agents, to unpack the shift from "promiscuous shopping" as an adventure to shopping as a stressful minefield. Rebecca shares the origin story of Alter Agents and how putting employee happiness first fueled a tripling…
As AI puts research capabilities into the hands of non-researchers across organizations, how should insight teams adapt? In Episode 30, Dan Fleetwood is joined by Kelsy Saulsbury, Director of Client Insights at H&R Block. Kelsy discusses her extensive background across CPG, MedTech, creative, and financial service industries, offering a grounded perspective on modern insights leadership. She…
AI is transforming how insights teams conduct pre-search, analyze market trends, and build buyer personas, but what are the true costs to critical thinking? In Episode 29, Dan Fleetwood is joined by Eugenia Archetti, Senior Manager of Customer & Market Insights at Owens & Minor. Eugenia takes listeners behind the scenes of healthcare PPE and product innovation, discussing how her team utilizes…
In this episode, Dan Fleetwood and Alex Gardner explore what it takes for researchers to become more strategic inside complex organizations. Alex explains that while many researchers are pulled across market research, UX, CX, product research, analytics, and data science, the goal should not be to master everything. Instead, researchers need to know their strengths, understand adjacent…
In this episode, Dan Fleetwood talks with Svetlana Gershman about the intersection of market research, PR, media coverage, and thought leadership. Svetlana shares how she entered market research after initially planning to become a lawyer, eventually beginning her career as a data analyst at PSB working on messaging research for Microsoft. She explains how her current role at Method Communications…
In this episode, Dan Fleetwood talks with Andy Garlikov about the changing role of qualitative researchers as AI becomes more common in research workflows. Andy explains how he fell into market research after years in customer and executive engagement, discovering that the facilitation skills he developed in advisory boards and executive programs applied directly to qualitative research. He argues…
In this special live episode of the Happy Market Research Podcast, Dan Fleetwood records from IIEX and speaks with three guests about the biggest conversations happening across the insights industry. Stan Sthanunathan shares a candid perspective on AI, the urgent need for reskilling, and why data quality must return to the center of the conversation. Brian Madden talks about the continued value of…
In this episode, Dan Fleetwood speaks with David Iudica , an experienced insights and analytics leader who has worked across major organizations including Meta, Citi, and now Uber Ads. David shares his career journey from agency-side research to leading global measurement and analytics teams. He explains how his team supports advertisers by helping them understand what’s actually driving…
In this episode, Dan Fleetwood speaks with Eric Rasmussen, an experienced researcher who has worked across major companies including 23andMe, ebay and Groupon. Eric shares stories from his career working at the intersection of consumer behavior, technology, and product development. He discusses what it takes to turn complex innovation into something people actually adopt, and why many companies…
In this episode of the Happy Market Research Podcast, Dan Fleetwood speaks with Janani Venkataraman, Director of Research & Insights at BILL, about how the role of research is evolving inside modern organizations. Janani shares her journey across agency, supplier, and client-side roles, and explains how her team supports go-to-market functions including sales, marketing, and customer experience.…
In this episode of the Happy Market Research Podcast, Dan Fleetwood chats with Kajoli Tankha, who leads Microsoft’s consumer insights function. Kajoli shares her personal journey from agency life to leading a global team at Microsoft, discussing the challenges and rewards of guiding insights across AI, gaming, and more. They dive into how her team’s research influences product and marketing…
