Learning how to DIY your PR is the growth hack every small business owner needs - the Hack Your Own PR podcast will teach you everything you need to know to get your business and yourself authentically featured in the most impactful publications. Publicity, PR, media relations, call it what you like. On Hack Your Own PR Odette Barry shares conversations with some of her favourite publicists, journalists, editors, presenters and producers about the often misunderstood industry of public…
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In this episode of Hack Your Own PR , the podcast that helps founders and change-makers tell their story, build credibility without needing a big PR budget, we're chatting with Brett Farmiloe , the Founder and CEO of Featured , and the owner of the iconic Help a Reporter Out — HARO. Brett is literally in the thick of the AI world right now. What I love about Brett is that he sits at this…
In this episode of Hack Your Own PR ! with Odette Barry, we take you inside one of the most dynamic, fast-paced environments in Australian media — breakfast television. Odette is joined by Laura Francis , the Managing Editor of Sunrise , where she oversees the editorial direction, content strategy, and daily rhythm of the country's highest-rating morning show. She's the one shaping the stories you…
In this episode of Hack Your Own PR, the podcast where we pull back the curtain on what actually works in modern PR and media, host Odette Barry, publicist, and the founder of Odette & Co chats with someone who sits at the coalface of mainstream television journalism, Meredith Marks, Features & Investigations Producer at Nine News in Sydney. Meredith has spent over 20 years in news from the…
Today's Hack Your Own PR guest is someone who has built one of the most enviable PR careers in Australian beauty! Joining us is Lucy Asker, Head of PR & Influencer at MECCA Brands, an enviable role she's earned through more than a decade of strategic, creative, and deeply connected work in the world of communications. From her early days cutting her teeth at Two Birds Talking and AMPR, through to…
In this episode of Hack Your Own PR, Odette Barry is joined by Lucinda McKimm, journalist-turned-podcaster, producer, and co-host of Ready or Not. Lucinda has built one of Australia's most dynamic podcasts exploring the collision of motherhood, career, and feminism. With her background in sports media and branded content at Cricket Australia, plus years of freelancing and yoga teaching on the…
In this episode, I'm joined by Cosi Toni, Executive Producer of Channel Nine's Today Extra and all-around legend of live television. With nearly a decade of experience across producing, segment wrangling and live control room chaos, Cosi brings an infectious energy and razor-sharp editorial instinct to one of Australia's longest-running lifestyle programs. We talk about what really goes on behind…
In this episode, I'm joined by Sudeshna Ghosh, cross-platform content wizard and current Managing Editor at SBS Food. With a career spanning TV, print, magazines and digital across India, Dubai and Australia, Sudeshna brings a global sensibility to local storytelling — and a deep appreciation for the way food connects us across cultures. At SBS Food, Sudeshna leads the online and social ecosystem,…
In this episode, I'm joined by Jessica Smalley — producer, storyteller and comedic strategist behind Two Doting Dads , a weekly parenting podcast hosted by Matty J and Ash that's reshaping the way men talk about fatherhood. After producing business deep-dives for Mark Bouris, Jess pivoted to the parenting aisle — bringing her systems brain, strategic storytelling and creative intuition to a show…
In this episode, I'm joined by Jo Abi, senior writer at 9Honey and one of the most refreshingly honest and compassionate voices in Australian media. With a background in radio, over a decade in digital journalism, and a side-hustle writing from the trenches of parenting three neurodivergent kids, Jo has a deep understanding of what makes a story resonate. At 9Honey, Jo writes across consumer,…
In this episode of Hack Your Own PR , we're joined by Melissa Reader, CEO of Violet, whose journey from profound personal loss to leading social change is nothing short of inspiring. Through Violet, Melissa is helping us all navigate life's final chapters with grace, humanity, and proactive planning. Over the past year, Melissa's voice has been everywhere, from AFR, The Australian and ABC to…
