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GYDA - Grow Your Digital Agency

GYDA (Grow Your Digital Agency) is a business consultancy that helps digital agency leaders run the agencies they want to run, so they can live the life they want to lead. We do this by using the mastermind process to spearhead agency growth. The GYDA Talks Podcast includes interviews and discussions between Robert Craven, Janusz Stabik and Digital Agency Experts. Each podcast is full of knowledge to help you Grow Your Digital Agency.

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Employee Advocacy with Rob Illidge of Vulse

Rob Illidge is the CEO of Vulse, the world’s leading employee advocacy platform dedicated to LinkedIn, helping teams turn personal profiles into powerful brand channels. His journey in social media began in 2006 while studying at a university in Connecticut, where he became one of the first Britons to access Facebook. That moment sparked a fascination with how social networks could be used to…

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The AI Efficiency Trap with Robert Craven

Measuring return on investment solely by hours saved creates pressure to lower prices. Agencies must instead reposition AI as a revenue multiplier for higher performance. Firms should move away from selling labour by, for instance, productising anonymised industry data and adopting Agent-as-a-Service models. This creates essential infrastructure integration rather than hourly commodity…

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Why I Walked Away From My Own Agency After 10 Years with Paddy Moogan of Founder Focus

In this GYDA Talks, Rob talks to Paddy Moogan. Paddy is an advisor, coach, mentor (and occasional unofficial therapist!) for digital agency founders via his consultancy, Founder Focus. He currently supports a range of agencies to help them run and grow their business, whilst focusing on the person behind the agency. Before this, he was the co-founder of his own agency, which he stepped back from…

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The Exit Playbook: Growth, Acquisition, and Leadership Evolution with Tom Telford of Clarity

In this GYDA Talks, Rob talks to Tom Telford. Tom is Clarity’s Chief Digital Officer. He has been leading digital marketing teams for over 20 years. He started out in ‘dot coms’, way before the technology was able to meet the ambition of this new era! This has given Tom a unique set of expertise which underpins his position leading Digital Marketing teams globally. Rob and Tom discuss Tom’s…

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You Don't Have To Be Gordon Gekko To Run a Great Business with Ade Holder of 427 Marketing

Ade Holder is an SEO consultant/expert and speaker, business owner, surfer and advocate of all things positive. After years in print and digital sales as well as management, and then into agency account management, he felt it was time to start something on his own, and 427 Marketing was the result. 427 Marketing is now in its 7th year and is still consistently delivering results and high-quality…

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The Power of Niche for Winning in Risk-Averse B2B Sectors with Pamela Miller from AB FiftyOne

Pamela Miller runs AB Fiftyone, a digital agency specialising in traditional, technical B2B sectors. Helping energy, engineering and manufacturing companies boost visibility, build trust and stand out in crowded markets. She’s known for turning risk-averse businesses into confident, modern brands that communicate clearly and win more work. AB Fiftyone specialises in servicing the supply chain and…

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Inside the Deal: Scaling, Rebranding, and Rebuilding an Agency to £4M+ with George Blandford, Ology Group

In this GYDA Talks, Rob talks to George Blandford, co-owner of the Ology Group. Specialising in different approaches to authority gain. 10+ years of experience in this sector. International speaker, trainer and oxygen consumer. Robert and George discuss scaling and rebranding agencies UK Linkology and Reachology to over £4 million in turnover. George talks through their strategy of leveraging…

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Liberating The Profit Locked in Poor Lead Generation Process with Jon Payne of RevOps

In this GYDA Talks, Rob talks to Jon Payne… a "Totally unemployable" RevOps Consultant and Fractional Commercial Director. ‘It's called RevOps these days, but since 1998, I've been helping businesses grow through the creation and execution of digital strategies across marketing, sales and customer service, particularly around websites and, increasingly, HubSpot.’ Rob and Jon discuss: Defining…

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How to Attract Dream Clients with Matt Essam

In this GYDA Talks, Robert talks to Matt Essam, a creative business coach, author, and speaker who helps creative studio founders and service-based business owners attract better clients and grow with confidence. He’s known for practical frameworks such as his Partnership Playbook™, that turn relationship-building into a consistent client-attraction strategy. With over a decade of experience, Matt…

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Pricing, Positioning & Pitching - Blair Enns on How Agencies Must Evolve

Blair Enns is the founder of Win Without Pitching, the sales training organisation for expert advisors and practitioners. Author of three books, The Four Conversations: A New Model for Selling Expertise (2024), Pricing Creativity: A Guide to Profit Beyond the Billable Hour (2018) and The Win Without Pitching Manifesto (2010). Co-host, along with David C. Baker, of the podcast 2Bobs: Conversations…

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