
AI Pricing Thoughts
Fair to your customers, sustainable for your business; a practitioner's playbook for pricing when AI usage is variable
Growth systems, playbooks, and practical advice for technical operators, founders, and leaders.
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Fair to your customers, sustainable for your business; a practitioner's playbook for pricing when AI usage is variable

What we learned about growth engines in the age of AI from a rockstar B2B company 3x'ing ARR at 180% NRR.

A ladder from HDYHAU to incrementality: what each method is, how it works, and when to use it.

How Anthropic's marketing ops team really uses AI, the skills-vs-tools line every team gets wrong, and cutting through the AI-brain hype.

Joining Khosla Ventures, Lessons from Founders, and Attention Maxxing

And some other things I've been noodling on this month.

Everything I've built with Claude Code in 90 days - systems, skills, and the workflows that changed how I work.

Everything I've learned from tinkering, building a super app for myself, and automating the way I consult and engage with others.

Now that we've covered the hard, technical parts of marketing attribution, we can have a frank conversation about common marketing ignorance, and how to become enlightened.

As CC takes off, the world is converging on VSPs - Very Smart People. Here's why and what you should do about it.