Slop Antibodies
The connection between Slop, watermarking and Commodity Content shows us the blueprint for successful content in the AI era
Growth Memo
Growth Memo delivers sharp, research-backed insights on SEO, organic growth, and AI-driven search for senior marketing leaders.
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AI Mode started leaning into products over content
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If you're deciding how far to expand your content strategy, this is the evidence for where authority carries and where it runs out.
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AI's impact kept growing in H1 2026, but the ability to measure it kept falling behind.
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Agents are the future, but many B2B sites break at a critical point
Growth Intelligence Brief #21
Is Google splitting AI Overviews from SEO visibility?
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Primary research is rare, but when it appears, it is much more citation-dense than ordinary pages.