Growing Steady is for online creators who want to grow their business without burning out. Each week, we (Jason & Caroline Zook) share practical lessons on building businesses that are profitable, predictable, and still leave room for a good life.
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Eight months into the year and the seeds are finally starting to sprout! A lot of numbers in this one, but that's a good problem to have. 🌱 In this episode: What it feels like going from $35K/month in coaching revenue to $30K total in eight months (on purpose!) SceneRoll's huge leap forward thanks to Claude's Fable 5 model, now at 6 paying customers and ~$115/month MRR (momentum!) Solo Content…
Leon's still sleeping (7 AM as of recording this) and here's 25 minutes of updates to cram in. Let's go. 😅 In this episode: How SceneRoll went from stalled to suddenly VERY capable (thanks to Claude Fable) The launch of Solo Content Studio , our second app of the year ($14k launch) Going from $0 to ~$2,000 in MRR in two months with a new business Rebuilding Teachery 4.0 is well underway and a…
Learn more about Solo Content Studio at https://solocontent.studio After years of burnout and staying off camera (and content creation), I'm finally climbing Cringe Mountain. Want to come along for the ride with me? 😂 In this episode: The shift we're seeing in growing an audience in 2026 (and what stopped working for us) Why email alone isn't enough anymore and why we're back on Instagram My…
It's the night before our launch and I'm recording this from bed while Leon sleeps upstairs and Caroline finishes a few things with our SceneRoll sales page 😂. This is the quick story of building SceneRoll, from closing our coaching business after eight years last summer, to discovering AI building tools like Lovable and Claude Code, to the frustrating weeks of trying to get video previewing and…
Caroline's first solo unfiltered episode! 😱 Recorded while tidying the art room 😂... We're both more excited about business than we've been in years Leaning into AI with curiosity instead of fear has been one of the best decisions we've made Going back to work full-time in January was intentional (work fills my creative bucket, which makes me a better mom) Walking away from WAIM Unlimited after…
Unfiltered episode recorded on a Sunday walk while Leon naps: Haven't felt this excited about building since iWearYourShirt in 2009 Claude Code (especially the Mac app) has been a game changer (way beyond what Lovable could do for us) Built an autonomous Teachery blog engine in ~2 hours: 3 articles/day, Telegram updates, auto-published Also built a content digest that turns voice memos into tweets…
Trying a new thing with our podcast! We're going to record and release unfiltered episodes. On my walk this morning I had some thoughts about Teachery I wanted to share: Where the business started The main 3 evolutions Teachery has had The big ah-ha moments in 2025 that reignited my passion for Teachery The next version of Teachery I'm stoked about (v4.0) The first BIG financial goal I've set for…
After a few months away, we’re back behind the mic with a real-time life and business update. In this episode, we share what the first four months of parenthood have been like, how our parental leave actually played out, and where our work is headed next. We talk about: Life with baby Leon and what surprised us most in the early months How stepping away from WAIM Unlimited and work impacted us…
In this episode, we’re answering a handful of questions about our pregnancy journey so far (36 weeks as of recording!) We talk about everything from favorite (and least favorite) parts, to how Jason’s been helping, to what’s surprised us most along the way. We also chatted about: How we’ve prepared financially for baby What it’s been like stepping back from WAIM Some of the more emotional,…
We just wrapped our last-ever launch of WAIM Unlimited. All while 7 months pregnant, grieving the loss of two family members, troubleshooting a broken-down car, a 5-hour medical snafu, and somehow still exceeding our high goal for our launch. Let’s break it all down. In this episode, we’re going to cover: What actually worked (and didn’t) across email, Instagram, affiliates, YouTube, and more A…
