Inspiring and educating the next generation of farmers and homesteaders with practical pasture-based livestock production information, farm marketing advice and strategies, and a boat load of good feelings!
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There's a 70-day window to turn a national labeling initiative into real marketing momentum for your farm, and most farmers don't know it exists. The American Pastured Poultry Producers Association (APPPA) has filed petitions with USDA and FDA to establish consistent "pasture raised" standards for egg labeling. That's newsworthy, and local news organizations are actively looking for exactly this…
Facebook is one of the most talked-about marketing tools in the farming community. But when does it actually make sense to use it? In this episode, I sit down with Jeff from Regenerative Success to talk through: The difference between organic posting and paid Facebook campaigns Whether you need a strong social presence before running ads Why relying entirely on Facebook can be risky How…
Before you worry about websites, social media, or sales funnels, you need to answer one basic question: do you actually know your numbers? In this episode, I break down why understanding your costs, margins, and unit economics is the foundation of effective farm marketing. If you don't know what it costs you to produce food, every marketing decision that follows is a guess. This episode is part of…
If you're starting a livestock operation, your fencing system can make or break your farm. In this episode, I sit down with Matt Cadman of Shady Grove Ranch —an experienced farmer and engineer—to talk through the essentials of livestock fence systems for beginning farmers. We cover: How to choose the right fence for your animals Pros and cons of electric fencing, woven wire, and temporary setups…
In this reflective solo episode, I take a walk through the spring woods with my dog, Zip, and share thoughts on content creation, social media algorithms, and connecting with a small but meaningful audience. It's an unfiltered moment to talk about farming, marketing, and why I create videos with specific people—like farmer Sydney—in mind. Whether you're a livestock farmer, a fellow content…
In this practical episode, I share a game-changing approach to farm marketing that follows the natural rhythm of your operation. Learn how to use your grazing chart as more than just a livestock management tool—transform it into your marketing roadmap. I'll walk you through identifying key production moments throughout your season and creating targeted content to maximize sales when products are…
You have the power to attract your ideal farm customers - isn't that liberating? When you consistently create content around your farm, you're building more than awareness - you're crafting a recognizable personality. If you regularly share your passion for raising chickens, you'll naturally become known as the chicken expert in your community. The key is showing up consistently. Success starts…
Mental health is one of those tricky subjects to talk about because it is so different for everyone. After spending over 15 years working in agriculture, I have found that as much or more than any group, farmers should be doing more to address their mental health. Because I find mental health topics so tricky to talk about in any one piece of content, I have made it my life's work to do what I can…
From backyard chickens to profitable pastured poultry: Join us as Joe shares his journey scaling a thriving broiler chicken operation. Discover the financial realities of farming at scale, innovative wholesale strategies, and how his Michigan farm evolved from just 3 chicks to a multi-state pastured poultry enterprise generating sustainable income while maintaining regenerative practices.…
Are you a small farm making $100k to $1M in gross annual revenue? How are you reaching your customers? What are you business goals? Customer retention? New customer acquisition? Increasing average order value? Selling a specialty product? Marketing is about knowing your numbers, having goals, and running tests to meet those goals while reducing risk. It's the scientific method but with fun videos…
