Listen up! The Gritty is the New Pretty Podcast is your go-to spot for unapologetic inspiration and real talk powered by Grit City Women , a badass community founded by Krystle Edwards, a leader, change maker, and all-around force who’s on a mission to empower female entrepreneurs, small business owners, and leaders. Hosted by Krystle herself, this podcast brings you the gritty, unfiltered stories of women who are crushing it, turning obstacles into opportunities, and leading with heart. From…
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What happens when the career you worked so hard to build no longer has room for you to grow? In this episode of Gritty is the New Pretty , host Krystle Edwards sits down with Elaine McKnight, founder of The McKnight Element , to talk about leaving the perceived safety of corporate life, grieving the identity attached to a dream job, and building a business rooted in strategy, storytelling, and…
In this episode of Gritty is the New Pretty , host Krystle Edwards sits down with Jen Dugard, founder of MumSafe, to talk about changing the way mothers are supported in fitness, pregnancy, postpartum recovery, and beyond. Jen shares how she built an international platform by identifying an overlooked need, educating an industry, and staying committed to safe, effective exercise for mums at every…
What happens when you stop shrinking yourself and start building from exactly who you are? In this episode, Krystle sits down with Laura—better known as La Jefa Laura G —a first-gen Chicana entrepreneur, insurance broker, and advocate for immigrant and first-gen business owners. Laura opens up about navigating the in-between of culture and identity, creating a business without a roadmap, and why…
In this episode of Gritty is the New Pretty, Krystle Edwards sits down with Jen Mueller—legendary Seattle Seahawks sideline reporter, founder of Talk Sporty to Me, and author of The Influential Conversationalist to break down real-world leadership communication skills that help women speak up at work, build confidence, and get noticed (without turning into someone they’re not). Jen pulls back the…
In this episode of Gritty is the New Pretty , Krystle sits down with business and money coach Jillian Minter to unpack why “being good with numbers” isn’t the same thing as having a healthy relationship with money. Jillian shares her journey from owning (and selling) a struggling brick-and-mortar studio through the chaos of COVID, burnout, and tough financial decisions to becoming a coach who…
What does it really take to build a business when you’re young, ambitious, and done waiting for permission? In this episode of Gritty Is the New Pretty , Krystle sits down with Dominique Dizon , founder of Belly Smoothie Co. , to talk about grit, leadership, and the unfiltered reality of opening a brick-and-mortar business before 25. From trusting the idea placed in your head to hearing “no” and…
In this episode we celebrate 30 episodes, 5,000+ downloads., heard in 29+ countries. And since we’re celebrating all that Gritty Is the New Pretty has become…I’m taking you back to where it actually started. My leadership journey wasn't linear or wrapped in achievement. It showed up in the wreckage. This episode is the part of my story I’ve never told start to finish — the actual origin of Liz…
💫 This episode of Gritty is the New Pretty we're talking with Sarita Valdes, visionary entrepreneur, artist, advocate, and the powerhouse behind Herbology Skincare . 🌿 From handcrafting skin-nourishing formulas using ancestral wisdom to building a thriving business with zero outside funding, Sarita’s journey is all about resilience, creativity, and trusting your vision. As Miss Washington for…
If you’ve been craving a brand conversation that doesn’t sound like a warmed-over marketing course you’re exactly where you’re supposed to be. Bex LaFranchi is rewriting that future with her bare hands and a whole lot of brainpower. From her roots in the Pacific Northwest to leading design strategy for IKEA US, Bex has built, broken, and reimagined brands across the spectrum not to impress the…
You might know Vicci Martinez as the fierce and unforgettable “Daddy” from Orange Is the New Black (Seasons 6 & 7) or from her soul-shaking performances on The Voice and role as Frida Kahlo on HBOmax’s Clone High . But behind the spotlight is a story few have heard — and in this episode, she tells it all. A Grit City Local, Vicci gets real about her journey from national stages to personal healing…
