The Summer Content Survival Kit (Because Your Brain Is on Vacation)

It’s officially the season of half-empty offices, OOO replies, and your brain quietly whispering, “Do we really have to post today?” If you’re anything like me, summer is the time when you want to show up consistently online... but also somehow everything feels just a little harder. (Maybe it’s the heat. Maybe it’s the Aperol spritzes.)

That’s why I put together a Summer Content Survival Kit, aka, my go-to formats when I’m feeling a little fried but still want my social feeds to look alive and well. These are low-lift, evergreen-friendly ideas that are great for slower months and still do their job: build connection, drive visibility, and show off what you do best.

Here’s what’s in my kit right now:

• “3 Things I Wish I Knew” posts: Think of this as a mini confession-meets-lesson. It could be about your industry, a past mistake, or what you’d tell your younger self as a founder. People love reflective, honest content, especially when it's bite-sized.

• Behind-the-scenes B-Roll: Film 3–5 seconds of whatever you’re doing, even if it’s just answering emails with one hand while eating a popsicle with the other. Add trending audio and a little context (“what I actually do every day”), and boom! relatable content.

• Seasonal hot takes: Got opinions on packing cubes, hot girl walks, or working on vacation? Share 'em. Summer is the season of strong feelings and lighthearted debate. Use it.

• Templates & listicles: Create a carousel or static post like “4 tools I can’t live without in June” or “5 things I’m doing to stay productive when my brain is on sabbatical.” These posts feel helpful, even when they’re simple.

• Soft life stories: Everyone’s embracing a slower pace right now. Share a moment that made you slow down, reflect, or just laugh this week. Show the human behind the brand, that’s what people connect to, especially in the summer lull.

The key takeaway here? You don’t have to reinvent your content calendar just because you’re a little toastier than usual. Small, honest, slice-of-life content works. It doesn’t have to be complicated, it just has to be real.

And if you want help mapping this stuff out or want me to just make it for you? You know where to find me. (Not in Italy, sadly. Just sweating through my tank top like the rest of us.)