I build tools to solve marketing problems.
I started SlopeFillers in 2010 as a dude looking for his way into the ski industry and trying to find the most creative way to both learn the ropes and market himself along the way. Luck was on my side as resort marketers were doing amazing work and not getting a lot of love for [ ]
There are a few ideas that I ve chewed on over the years around SendView, but rarely as different parts of the same whole. For example, we want folks to use the platform more because more usage correlates to more value they get from the product and the likelihood they ll keep paying for it. We also [ ]
As marketers, it s easy to get distracted by the new and shiny stuff. After all, a new integration or feature might finally get someone to sign on the dotted line. What s easy to forget, however, is that the core problem you solve is what got them to the table in the first place. They re not [ ]
Content is a word we throw around a lot as SaaS marketers, so let me try to start with a basic definition: Some sort of information designed to move whoever reads it closer to becoming a user of your platform. As you can imagine, some content pushes folks hard toward that goal with a clear [ ]
If someone asked me to rank my favorite marketing principles, I d put this simple line right at the top of the list: Solve part of your customers problem. The perfect example of this is a free sample at the grocery store. The main problem the customer needs solved is a jar of salsa for the [ ]
There are often two schools of thought in SaaS marketing. There are the data nerds that love the analytics. And there are the folks who can create brilliantly novel ideas. There are nerdy Michael Burrys. There are creative Don Drapers. In my experience, successful marketing especially with the constraints of smaller SaaS platforms [ ]
My daughter just had one of those moments that marketers know and love: her first sale. It came on our little side project Anniversary Logos after we put in some extra effort these last couple months to get it ready to monetize by building a simple logo maker and adding sponsorship slots. Now [ ]
Big B2B SaaS sales and marketing teams have to do marketing and sales that can scale. There is literally no alternative. Their market is hundreds of thousands if not millions of businesses. Even the biggest, most efficient sales team can t consistently contact and nurture that kind of audience without the help of technology that allows [ ]
This a concept that every marketer faces, but I think smaller SaaS marketers feel it especially acutely for reasons I ll dig into in a moment. The idea is simply this: There is a limit to how much information a SaaS marketer should give a potential user. At some point, you pass some peak level of [ ]
People know me for a lot of different reasons, but the irony is that very few people know me for what I m best at. For example, I have an incredible network as a result of SlopeFillers. Which means that a good chunk of folks think of me as a resort marketing guy. Many others know [ ]