The only winning move is not to play
Let’s not debase ourselves as user researchers further
Gregg Bernstein
The personal site of Gregg Bernstein: researcher & educator, author of Research Practice, and speaker.
Latest posts
In praise of redundant publishing practices
Publish for both your audience and your future self
How I write
A brief reintroduction
Making research more durable
If we answer what’s asked, we only answer known unknowns. Our value comes from excavating deeper
I don’t care about AI
I don't care about AI, because AI is neither the product nor the solution
Sharing my research bookmarks
I've collected a number of research-related bookmarks over the years. I finally organized them in a public Notion database
Two ambitious paths
For Learners, I differentiate the thoughtful and strategic path toward getting research on your executive leadership team’s radar from the treacherous path that will lead to confusion, bad vibes, and hurt feelings
Can research ever come to an end?
Optimize for more decisions, not infinite research
There is no one way to do UX research
We're all navigating our own paths
On transitioning from design to research
Break the research process into a series of smaller experiences to design for your participants and colleagues