Commercial Climates Across Sleep
A deep dive into 50 segments of the sleep market from proven, mature categories to paradigm-shifting, moonshot ideas.
Human Futures
A field guide to the sleep market.
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One Theme, Diverse Risks
Fusing the domain expertise of a specialist firm with the risk architecture of a generalist firm.
Medicalization of the Consumer
Yes, patients are becoming consumers. But consumers are also becoming patients.
Backlash is the Next Market
Mapping the biological sovereignty cycle and finding opportunities in emergent externalities.
In Pursuit of Biological Sovereignty
An introduction to the growing struggle for dominion over bodies, behaviors, and biological data.
Tomorrow is an archipelago
Cultural topography in a time between past and future.
The Market of Insights Into Sleep
Making sense of the market for tracking, monitoring, and diagnosing sleep.
The Market of Interventions for Sleep
Making sense of the market for treating, improving, and enhancing sleep.
Sleep: A Trojan Horse for Preventive Medicine
Historically under-appreciated and largely uncharted, sleep is emerging as the go-to platform on which to develop the future of preventive medicine.