The home page of Tom Granot.
This is a writeup, mostly generated by AI and follows the writing style of good old MSDN forums and announcements. I've been blocked from using WhatsApp web for weeks now because of this, so I decided to release the writeup that somewhat unblocked me, if someone else is facing this too. It has been lightly edited, but mostly is the result of two independent investigation sessions conducted using…
If you work in tech but don't write code—product managers, designers, marketers, ops folks—this series is for you. Claude Code is Anthropic's CLI tool that lets you run Claude directly in your terminal. But here's the thing: it's not just for developers. With the right setup, it becomes a powerful assistant that can manage your email, calendar, and project boards. In this 4-part series, I'll show…
What Now On 14th of January, 2026, I hosted a workshop for the Cyber Security Marketing Community about using Clay for cybersecurity marketing. I was joined by these lovely folks: Nimo Shkedi ( Impact11 ) Kfir Shapira ( LinkWiz ) Artium Koner ( Avero GTM ) They're all vendors in the Fractional CMO / Growth Marketing / GTM Engineering space - check them out! Links Here's the recording: Here are the…
Most AI writing tools have the order backwards. They generate first, then ask you to fix it. You end up iterating on garbage, hoping something real emerges from the slop. -- I do a lot of case studies and technical content for deeply technical founders. My process has always been interview-first. Talk to the customer. Get the transcript. Then throw it into an AI tool to synthesize. The interview…
Conferences don't tell you who's attending until you show up. Which is strange, because knowing who's there is often more valuable than the talks themselves. You want to know if your potential customers are going, if that investor will be around, if it's worth the flight and hotel. But conference organizers guard attendee lists. Like, they really really don't want you to see them. Terms of…
This was posted some years ago on a different blog. I can't backdate things in bearblog, it seems, so I gave it a few edits so it makes more sense, but mostly left it as is. It took me a long time to define what it is exactly that I do for a living. Even before joining Lightrun , where I was the first person in the Go-To-Market department and thus required to "do all the things" (at least…
I made the jump to independence with mismatched expectations. Mismatched in the sense that I set out to just make my salary as an independent contractor. In practice, I ended up making significantly more than I ever imagined I could with the type of work I do, in about half the time. That might sound like a humble-brag, but people who know me will tell you I would never brag about the amount of…
Oftentimes when I do a task, I try and decide on the level of "finish" I want to give it. Sometimes, a task does not require my full attention to detail. It's ok to deliver it a little undercooked and no one is going to get all fussy about it. In other times, the task is so high-stakes that every little touchpoint matters. I spend a lot of time making sure what I deliver is a high quality product.…
A lot of computer work involves working with, well, a computer. By working for long periods of time with computers you learn a few things about taking good care of them: Sometimes the battery runs out, so you connect them to the socket. Sometimes Chrome lags because there's too many tabs open, so you close them. Sometimes you run a piece of software that just takes too much resources, so you close…
Some days, like today, something happens in the morning that prevents me from finding the time to properly write. I open the bearblog interface, and the grey box looked back at me disapprovingly. She is not having my writer's block, none of it. I decided that when that happens, I'm going to just write a sentence on a page. Sounds kinda stupid, but it's easier to look at one sentence in comparison…