The Vulcain Cricket wasn't the first alarm wristwatch, but it was the first one to find a market. And what a market it found! Launched exclusively in the United States in late 1947, it became the first "it watch", finding a place on the wrists of presidents and "Mad Men" in the go-go 1950s and kicking off a genuine craze for alarm watches. But Vulcain was not known for great marketing. Was this…
The world's first alarm wristwatch wasn't the famous Vulcain Cricket but the virtually-forgotten Eterna Cal. 68. Based on a German design with roots in the 19th century, Eterna was too early to market with their alarm wristwatch. Although pairing it with a novel interchangeable base and equipping early dress and soldier's watches with the innovative movement, it failed to find a market or make a…
On February 18, 1958, representatives from Buren Watch Company and Universal Genève announced "the greatest technical advance in 30 years," the micro-rotor automatic watch movement. This joint announcement, and the actions of the inventors and companies before and after it, contradict the oft-repeated story of conflict between them. In fact, the invention and introduction was friendly, thanks to…
If you spend much time looking at watches from the 1950s (or thrift stores) you've probably seen one: A keychain with a fob that looks like a tire but contains a mechanical watch. Although the era of the tire watch has long gone, it proved to be an important milestone in Swiss watchmaking, showing that there was a market for a "second watch", as marketing whiz Georges Caspari called it. And the…